PERSPEKTIF KESEJAHTERAAN SENIMAN YAYASAN SERUNI: ANALISIS BEHAVIORAL ECONOMICS DALAM PAMERAN SENI TUMBUH SEIKAT

Putri Rachmah Dani; Prayudi Setiawan Prabowo

doi:10.26740/independent.v6i2.76906

Penulis

Putri Rachmah Dani Universitas Negeri Surabaya
Prayudi Setiawan Prabowo Universitas Negeri Surabaya

DOI:

https://doi.org/10.26740/independent.v6i2.76906

Kata Kunci:

behavioral economics, subjective well-being, creative economy, artists, art exhibition

Abstrak

Pameran seni tidak hanya berfungsi sebagai ruang ekspresi, tetapi juga sebagai medium distribusi makna dan nilai dalam ekonomi kreatif. Artikel ini membahas pemaknaan kesejahteraan dalam partisipasi “Pameran Seni Tumbuh Seikat” di TMPT Creative Compound oleh seniman Yayasan Seruni pada masa transisi pascapandemi. Penelitian bertujuan menganalisis bagaimana seniman memaknai kesejahteraan dalam proses berkarya dan berpameran di tengah kondisi ekonomi dan emosional yang belum sepenuhnya pulih. Permasalahan utama adalah apakah pengalaman tersebut menghasilkan kondisi well-being atau ill-being serta bagaimana faktor ekonomi objektif memengaruhinya. Penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik triangulasi data melalui wawancara, observasi, dan dokumentasi terhadap tiga seniman anggota Yayasan Seruni. Kerangka Behavioral Economics digunakan untuk menjelaskan keterkaitan kondisi ekonomi objektif, emosi, dan keputusan kreatif dalam membentuk makna kesejahteraan. Hasil penelitian menunjukkan bahwa kesejahteraan tidak hanya ditentukan oleh pendapatan atau penjualan karya, tetapi juga oleh stabilitas psikologis, faktor afektif, dan pengakuan sosial. Temuan ini menegaskan pentingnya pembacaan kesejahteraan yang lebih kontekstual agar pengembangan ekonomi kreatif lebih responsif, inklusif, dan berkelanjutan.
Kata Kunci : Ekonomi Kreatif, Kesejahteraan Subjektif, Behavioral Economics, Art Space, Seniman Grafis.
JEL: J24, Z11, D91

Unduhan

Data unduhan belum tersedia.

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