Application of the Double Diamond Method in the UI/UX Website Redesign to Improve User Engagement, Experience, and Satisfaction of ABC Housing

Irzha Nabhan Syach; Ika Diyah Candra Arifah; Kroen van der Kroft

Authors

Irzha Nabhan Syach Universitas Negeri Surabaya
Ika Diyah Candra Arifah Universitas Negeri Surabaya
Kroen van der Kroft Open University

Keywords:

UI/UX, double diamonds, SUS, Engagement, user engagement, user satisfaction

Abstract

This study aims to implement the Double Diamond method in the redesign process of the UI/UX for the ABC Housing website located in Madura. The objective is to improve user engagement, experience, and satisfaction by applying a structured, user-centered design approach. The redesign process followed four key stages: Discover, Define, Develop, and Deliver, beginning with user needs analysis and culminating in the development of a high-fidelity prototype. To evaluate the effectiveness of the new design, the System Usability Scale (SUS) was employed, involving feedback from six respondents. The findings demonstrate that the redesigned website significantly enhanced key usability aspects, particularly navigation ease, visual attractiveness, and the overall user experience. These improvements suggest that the new interface aligns more closely with user expectations and behaviors, thereby increasing the likelihood of user satisfaction and sustained engagement. As a result, the redesigned platform is expected to attract greater interest and foster trust among prospective buyers. This, in turn, supports the company’s broader digital marketing strategy by positioning the website as a more effective tool for communication, promotion, and customer conversion. The study underscores the value of applying iterative design methodologies like Double Diamond in creating impactful digital solutions.

Downloads

Download data is not yet available.

References

Akbar, F. M. (2023). Perancangan Desain Ui/Ux Website Fumigasi Untuk Meningkatkan Customer Experience Pada Pt. Prana Argentum Corporation. Universitasi Dinamika.

Albert, B., & Tullis, T. (2013). Measuring The User Experience: Collecting, Analyzing, And Presenting Usability Metrics (2nd Ed.).

Alfarezi, Z. (2023). Maze Design Untuk Usability Testing: Studi Kasus Prototipe Aplikasi. Jurnal Polektro: Jurnal Power Elektronik, 12(3), 176–181.

Ariya Antono. (2017). Pengaruh Physical Evidence Terhadap Kepuasan Konsumen Kereta Api Daop 1 Jakarta. Universitas Telkom.

Astuti, I. A., Suyanto, ) M, Sukoco, ), Pengajar, S., Stmik, M., & Yogyakarta, A. (2017). Penerapan Metode User Centered Design Pada Game Based Learning Terhadap Motivasi Belajar Siswa 1) Alumni Mti Stmik Amikom Yogyakarta 2),3). Jurnal Informasi Interaktif, 2(1). Http://Danielikim.Com/What-Is-User-Centered-

Auliya Rahman, F., & Rosa Indah, D. (2024). Perancangan Ulang Desain Ui/Ux Website Digilib Universitas Sriwijaya Menggunakan Metode Double Diamond. 14(1), 135–148.

Ayunitasari, F., Resmi, G., & Kaniawulan, I. (2024). Penerapan Metode Double Diamond Dalam Perancangan Ui/Ux Aplikasi E-Commerce Dan Booking Service Berbasis Mobile Pada Swara Computer. In Jurnal Mahasiswa Teknik Informatika (Vol. 8, Issue 5).

Birri Firamadhani, E., & Arwin Dermawan, D. (2023). Rancang Ulang Ui/Ux Aplikasi Prime Video Menggunakan Perbandingan Metode User-Centered Design, Design Sprint, Dan Double Diamond. Jurnal Manajemen Informatika, 15(1).

Brooke, J. (2020). Sus : A Retrospective. Journal Of Usability Studies.

Brown, T. (2009). Change By Design: How Design Thinking Transforms Organizations And Inspires Innovation. Harpercollins.

Chaffey, D., & Chadwick, F. E. (2019). Digital Marketing: Strategy, Implementation And Practice (7 Th Ed). Pearson.

Evina Maknun, N., & Andhyka Kusuma, W. (2024). Pendekatan Metode Double Diamond Untuk Meningkatkan Pengalaman Pengguna Pada Antarmuka Aplikasi Pendeteksi Penyakit Tanaman Sayuran. Journal Mind Journal | Issn, 9(1), 64–77. Https://Doi.Org/10.26760/Mindjournal.V9i1.64-77

Fahrudin, R., & Ilyasa, R. (2021). Perancangan Aplikasi “Nugas” Menggunakan Metode Design Thinking Dan Agile Development. In Reza Ilyasa Jurnal Ilmiah Teknologi Informasi Terapan (Vol. 8, Issue 1).

Farhan, M., & Sujarwo, A. (2022a). Perancangan Prototipe Aplikasi Antrean Berbasis Mobile Menggunakan Metode Double Diamond. Jurnal Ilmiah Teknologi Informasi Dan Robotika, 4(1), 9–19.

Farhan, M., & Sujarwo, A. (2022b). Perancangan Prototipe Aplikasi Antrean Berbasis Mobile Menggunakan Metode Double Diamond. Jurnal Ilmiah Teknologi Informasi Dan Robotika, 4.

Fauziyah, R., & Yunita, Y. (2024). Perancangan Ui/Ux Absensi Karyawan Pt. Sumber Bahagia Metalindo Dengan Metode Design Thinking. Journal Of Information System, Informatics And Computing, 8(1), 50. Https://Doi.Org/10.52362/Jisicom.V8i1.1504

Firmansyah, M. Z., Kharisma, A. P., & Fanani, L. (2024). Perancangan Pengalaman Pengguna Aplikasi Human Resources Menggunakan Metode User-Centered Design. Jurnal Pengembangan Teknologi Informasi Dan Ilmu Komputer, 8(2).

Grand Kemayoran. (2024). Company Profile. Pt. Cbs Land Indonesia.

Groenier, M., Borsci, S., & Kowalski, M. (2020). Usability Assessment Of Mobile Applications Used For Training Surgical Skills The Effect Of Domain Expertise On User Satisfaction.

Harrati, N., Bouchrika, I., Tari, A., & Ladjailia, A. (2016). Exploring User Satisfaction For E-Learning Systems Via Usage-Based Metrics And System Usability Scale Analysis. Computers In Human Behavior, 61, 463–471. Https://Doi.Org/10.1016/J.Chb.2016.03.051

Iso. (2018). Ergonomics Of Human-System Interaction-Part 11: Usability: Definitions And Concepts Copyright Protected Document. Https://Standards.Iteh.Ai/Catalog/Standards/Sist/D38dc274-D8d4-4fb9-8206-

Kočišová, L., & Štarchoň, P. (2023). The Role Of Marketing Metrics In Social Media: A Comprehensive Analysis. Marketing Science & Inspirations, 18(2), 40–49. Https://Doi.Org/10.46286/Msi.2023.18.2.4

Kurnia, R. S., & Pujiarti, B. (2022). Perancangan User Interface Dan User Experience Adaptive Mobile Learning Untuk Siswa Sekolah Menengah. Journal Of Computer System And Informatics (Josyc), 3(4), 430–437. Https://Doi.Org/10.47065/Josyc.V3i4.2085

Kurniawan, A. Y. (2022). Rancangan Ui/Ux Pada Game Belajar Aksara Lampung Bersama Muli (Studi Kasus : Sekolah Dasar Swadhipa Natar). Jurnal Informatika Dan Rekayasa Perangkat Lunak (Jatika), 3(3), 266–277. Http://Jim.Teknokrat.Ac.Id/Index.Php/Informatika

Kurniawan, B., & Romzi, M. (2022). Perancangan Ui/Ux Aplikasi Manajemen Penelitian Dan Peng. Jsim: Jurnal Sistem Informasi Mahakarya, 5(1), 1–7.

Kurniawan, R. (2021). Penerapan Metode Cpm Dan Grantt Chart Untuk Mengukur Efisiensi Waktu (Studi Kasus Pembangunan Rumah Perum Gip Kertosono, Nganjuk). Jurnal Ekonomi Dan Kewirausahaan, 20(4). Https://Doi.Org/10.33061/Jeku.V20i4.4997

Maghfira, S., Sagirani, T., & Amelia, T. (N.D.). Salma Maghfira, Prototipe Dashboard Aplikasi Postasy Berbasis Website… 155 Prototipe Dashboard Aplikasi Postasy Berbasis Website Menggunakan Metode Pureshare Untuk Meningkatkan Kemudahan Layanan Posyandu. Http://Posyandu.Epizy.Com.

Manzilati, A. (2017). Metodologi Penelitian Kualitatif Paradigma, Metode, Dan Aplikasi. Ub Press.

Maze. (2023). Measure Usability Metrics: How To Track And Improve Your User Experience. Maze Blog.

Mujahidah, F. A., Prawira, D., & Febriyanto, F. (2024). Perancangan Ui/Ux Sistem Informasi Manajemen Tugas Akhir (Simta) Menggunakan Metode Double Diamond. Cess (Journal Of Computing Engineering, System And Science), 9(2), 589–600.

Naufal, R. M. (2025). Desain Ui/Ux Aplikasi Pemilihan Alat Forensik Digital Menggunakan Metode Design Thinking.

Nurhakim, M. L., Hanggara, B. T., Sartika, I., & Maghfiroh, E. (2023). Analisis Usability Dan Pengalaman Pengguna Website Sman 5 Bogor Versi Mobile Menggunakan Mecue Questionnaire Dan System Usability Scale (Sus) (Vol. 7, Issue 2). Http://J-Ptiik.Ub.Ac.Id

Park, S., & Kim, J. (2022). Efek Visual Dan Navigasi Website Terhadap Kepuasan Pengguna Dalam Industri Properti. Journal Of Web Design And Development, 12(3), 255–268.

Permana, M. N. (2023). Perancangan User Interface Dan User Experience Pada Website Pembelajaran Snbt Untuk Meningkatkan Pengalaman Belajar Dan Kepuasan Pengguna. Universitas Dinamika.

Prarama Betha Roman, D. (2023). Perancangan Ui/ Ux Website Pemasaran Kopi Dengan Metode Double Diamond Di Desa Ancolmekar Kabupaten Bandung. Universitas Telkom.

Priswara, I. (2021). Analisis Dan Perancangan User Interface/User Experience Aplikasi Mnc Trade New Menggunakan Metode Double Diamond Pada Pt.Mnc Sekuritas. Universitas Dinamika.

Priyantono, A. C., & Ardiansyah, F. (2020). Perancangan Prototipe Mobile User Experience Aplikasi Peningkatan Sumber Daya Desa Menggunakan Metode Double Diamond Designing A Mobile User Experience Prototype For Village Resources Improvement Application Using The Double Diamond Method. Jurnal Ilmu Komputer Agri-Informatika, 7, 96–104. Http://Journal.Ipb.Ac.Id/Index.

Ramadhan, E. S., & Kunci, K. (2024). Penerapan Metode Double Diamond Dalam Perancangan Antarmuka Pengguna Dan Pengalaman Pengguna Pada Aplikasi Halal.Me. Repositor, 6(1), 91–98.

Reynaldi, V. K., & Setiyawati, N. (2022). Perancangan Ui/Ux Fitur Mentor On Demand Menggunakan Metode Design Thinking Pada Platform Pendidikan Teknologi. Jipi (Jurnal Ilmiah Penelitian Dan Pembelajaran Informatika), 7(3), 835–849.

Salsabila, H., Natasia, R., Ihsan, M., Putera, A., Sena, R., & Soffa, N. (2024). Redesign Ui/Ux Website Promedika Menggunakan Metode Design Thinking Pada Pt Promedika Mitra Utama Samarinda. Equiva Journal Of Mathematics & Information Technology, 2(1).

Septiawan, G. I., Arifin, M., & Sagirani, T. (2023). Pendekatan Double Diamond Untuk Meningkatkan Ketertarikan Pengguna Pada Portal Akademik. Jurnal Teknik Informatika Dan Sistem Informasi, 10(2), 228–240.

Setiadi, A. R., & Setiaji, H. (2020). Perancangan Ui/Ux Menggunakan Pendekatan Hcd (Human-Centered Design) Pada Website Thriftdoor.

Sidik, A. (2018). Penggunaan System Usability Scale (Sus) Sebagai Evaluasi Website Berita Mobile. Technologia, 9(2). Http://M.Detik.Com

Soehnchen, C., Rietz, A., Weirauch, V., Meister, S., & Henningsen, M. (2023). Creating An Intercultural User-Centric Design For A Digital Sexual Health Education App For Young Women In Resource-Poor Regions Of Kenya: Qualitative Self-Extended Double Diamond Model For Requirements Engineering Analysis. Jmir Formative Research, 7(1). Https://Doi.Org/10.2196/50304

Tan, W., Tan, Y., & Tan, G. (2021). Digital transformation in the real estate industry: The role of website design in consumer engagement. Journal of Property Marketing and Technology, 29(3), 221–235. https://doi.org/10.1108/JPMT-10-2020-0078

Usmanto, E. F. F. (2022). Implementasi Double Diamond Framework Dalam Perancangan Ui/Ux Aplikasi Biodiversity Information And Guidance System (Bigs) Berbasis Android (Studi Kasus: Geopark Belitong). Universitas Islam Negeri Syarif Hidayatullah Jakarta.

Valadi, S., & Hannes Feuersenger, M. S. (2018). Analysis Of Current Usability And User Experience Questionnaires And Creating An Optimized Usability Questionnaire.

Wardana, C. F., & Prismana, I. G. L. P. E. (2022). Perancangan Ulang Ui & Ux Menggunakan Metode Design Thinking Pada Aplikasi Siakadu Mahasiswa Berbasis Mobile. Jeisbi, 03(4), 2022.

Wijaya, A., Agustria, K., Wijaya, M., Elevan, R. T., Putra, R., Pribadi, R., & Kunci, K. (2022). Mdp Student Conference (Msc) 2022 Perancangan Ui/Ux Pada Aplikasi We-Care Menggunakan Metode Design Thinking.

Wijaya, F. D., & Pakereng, M. A. I. (2023). Perancangan Aplikasi E-Commerce Fdw Store Menggunakan Metode Lean Ux. Jurnal Jtik (Jurnal Teknologi Informasi Dan Komunikasi), 7(2), 337–347.

Williams, L. H. (2023). Efficiently Engaging: Toward An Expansive View Of Time On Task. In Journal Of User Experience (Vol. 18).

Wiwesa, N. R. (2021a). User Interface Dan User Experience Untuk Mengelola Kepuasan Pelanggan. In Jurnal Sosial Humaniora Terapan (Vol. 3, Issue 2).

Wiwesa, N. R. (2021b). User Interface Dan User Experience Untuk Mengelola Kepuasan Pelanggan. Jurnal Sosial Humaniora Terapan, 3(2).

Yudarmawan, R. A., Kompiang, A. A., Sudana, O., Made, D., & Arsa, S. (2020). Perancangan User Interface Dan User Experience Simrs Pada Bagian Layanan. In Jitter-Jurnal Ilmiah Teknologi Dan Komputer (Vol. 1, Issue 2).