Operational Business Planning Using Lean Canvas at PT ESPA: A Thematic Analysis Qualitative Interview Analysis

Dendra nugraha; Shafarani Putri Raissa; Meuthya Kayla Puspita; Najmi Khairunnisa Gunawan; Aura Diva Nadira; Muhammad Fajar Wahyudi Rahman

doi:10.26740/jdbim.v5i1.74084

Authors

Dendra nugraha Universitas negeri surabaya
Shafarani Putri Raissa Universitas Negeri Surabaya
Meuthya Kayla Puspita Universitas Negeri Surabaya
Najmi Khairunnisa Gunawan Universitas Negeri Surabaya
Aura Diva Nadira Universitas Negeri Surabaya
Muhammad Fajar Wahyudi Rahman

DOI:

https://doi.org/10.26740/jdbim.v5i1.74084

Keywords:

lean canvas, operational management, thematic analysis, qualitative interview, business planning

Abstract

PT ESPA experiences recurring operational issues due to the absence of a centralized system, leading to scattered documentation, uneven workflows, and delays in reporting. This study aims to develop an operational business plan that addresses these conditions by applying the Lean Canvas framework supported by qualitative findings. Using a qualitative case study approach, data were gathered through semi-structured interviews with key internal stakeholders across strategic, managerial, and operational levels. The interview data were analyzed using thematic analysis to identify core operational problems and system requirements. The analysis revealed essential themes such as documentation inefficiency, lack of workflow standardization, and the need for an integrated digital platform accessible through multiple devices. These themes were then translated into the nine Lean Canvas components to produce a structured operational model that reflects the company’s real needs. The study concludes that integrating thematic analysis with Lean Canvas provides a practical basis for designing an operational system that improves workflow clarity, accelerates reporting, and strengthens managerial oversight.

Downloads

Download data is not yet available.

References

Ahmed, S. K., Mohammed, R. A., Nashwan, A. J., Ibrahim, R. H., Abdalla, A. Q., Ameen, B. M. M., & Khdhir, R. M. (2025). Using thematic analysis in qualitative research. Journal of Medicine, Surgery, and Public Health, 6, 100198. https://doi.org/10.1016/j.glmedi.2025.100198

Appiah, E. K., Gabrielsson, P., & Rialp Criado, A. (2025). The role of digitalization in early internationalization research: A systematic literature review and future research directions. Journal of Business Research, 186, 115043. https://doi.org/10.1016/j.jbusres.2024.115043

Atthaisong, J., Karoonyasiri, N. B., & Bangpradonk, K. (2022). The application of Lean Canvas for operations and marketing management, 8(2).

Ben Rejeb, W., & Bagheri, A. (2025). The lean strategy canvas: A tool for startups. MBR, 5(3), 44–50.

Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa

Campbell, A., Gutierrez, M., & Lancelott, M. (2017). Operating model canvas: Aligning operations and organization with strategy. Zaltbommel, Netherlands: Van Haren Publishing.

Creswell, J. W. (2023). Research design: Qualitative, quantitative, and mixed methods approaches. SAGE Publications, Inc.

De Paoli, S. (2024). Performing an inductive thematic analysis of semi-structured interviews with a large language model: An exploration and provocation on the limits of the approach. Social Science Computer Review, 42(4), 997–1019. https://doi.org/10.1177/08944393231220483

Harianto, E. (2018). Implementasi Lean Canvas pada project corporate entrepreneurship.

Harno, S., Kai Chan, H., & Guo, M. (2024). Enhancing value creation of operational management for small to medium manufacturer: A conceptual data-driven analytical system. Computers & Industrial Engineering, 190, 110082. https://doi.org/10.1016/j.cie.2024.110082

He, X., Hu, W., Li, W., & Hu, R. (2023). Digital transformation, technological innovation, and operational resilience of port firms in case of supply chain disruption. Marine Pollution Bulletin, 190, 114811. https://doi.org/10.1016/j.marpolbul.2023.114811

Hole, L. (2024). Handle with care: Considerations of Braun and Clarke’s approach to thematic analysis. Qualitative Research Journal, 24(4), 371–383. https://doi.org/10.1108/QRJ-08-2023-0132

Maurya, A. (2012). Running lean: Iterate from plan A to a plan that works (2nd ed.). O’Reilly.

Mortazavi, S., Raatikainen, M., Hiltunen, E., Teplov, R., Väätänen, J., & Gabrielsson, M. (2025). From outsider to insider: A Western SME’s journey to inclusive innovation in a base-of-the-pyramid market. Journal of Business Research, 186, 115042. https://doi.org/10.1016/j.jbusres.2024.115042

Moshood, T. D., Nawanir, G., Aripin, N. M., Ahmad, M. H., Lee, K. L., Hussain, S., Sanusi, Y. K., & Ajibike, W. A. (2022). Lean business model canvas and sustainable innovation business model based on the industrial synergy of microalgae cultivation. Environmental Challenges, 6, 100418. https://doi.org/10.1016/j.envc.2021.100418

Pascarella, N. (2025). Using a Lean Model Canvas to develop your business model: BNH.

Sharifi, A. (2022). An overview and thematic analysis of research on cities and the COVID-19 pandemic: Toward just, resilient, and sustainable urban planning and design. iScience, 25(11), 105297. https://doi.org/10.1016/j.isci.2022.105297

Sugiyono, D. (n.d.). Metode penelitian kuantitatif, kualitatif, dan R&D.

Wediawati, T., & Rahmayani, E. F. (2021). Implementasi lean canvas pada startup dalam menghadapi persaingan bisnis barbershop. Jurnal Manajemen Bisnis, 18(1), 108–118. https://doi.org/10.38043/jmb.v18i1.2793

Xu, H., Zheng, Y., Li, Y., Xu, X., & Xie, Y. (2023). Operational management efficiency and club convergence of Chinese state-owned toll road companies: A three-stage SBM-DEA model. Research in Transportation Business & Management, 46, 100915. https://doi.org/10.1016/j.rtbm.2022.100915