PENGARUH DIGITAL MARKETING DAN HARGA TERHADAP MINAT BELI SENTRA WISATA KULINER WIYUNG

Abstract

Digital marketing is a marketing activity that is currently being developed and has the potential to get
customers online through internet media. While the price is the amount of money issued in exchange to get a
product or service that is in accordance with what we want. From the results of previous research it is known that
digital marketing and price have a positive effect on buying interest. So the purpose of this study is to determine
the effect of digital marketing and price on buying interest in the Wiyung Culinary Tour Senta. This research is
a quantitative study using a simple random sampling technique, namely by analyzing the effect of digital
marketing (X1) and price (X2) on buying interest (Y) at the Wiyung culinary tourism center, with a total of 100
subjects. Data collection techniques in this study used observation, interviews, and questionnaires. From the
results of data processing in the research, The results of the t test stated that digital marketing had an influence
on buying interest in the Wiyung culinary tourism center, prices had an effect on buying interest on the Wiyung
culinary tourism center.