TINGKAT KEPUASAAN PELANGGAN TERHADAP PELAYANAN DI IRON KING GYM

  • Habib Ibrah abi Mahesa Universitas negeri Surabaya
  • Soni Sulistyarto Universitas Negeri Surabaya

Abstract

 Abstract 

Sports can be defined as physical activity that is needed and must be done by everyone to maintain their physical condition, by doing sports, a person can awake his body from various types of diseases, bacteria and viruses. Sports can be done anywhere both indoors (Indoor) and outdoors (Outdoor). According to Zaenal Muttaqin Sofro, a UGM Sports Medicine expert, there are many sports that can be done indoors in the midst of the corona pandemic. "according to him, in possible conditions, there are two types of sports, namely neural exercise or innervation sports that function to maintain health and physical exercise or physical exercise in maintaining fitness or body health. Then we can also look for fitness centers to improve our endurance and immunity. At the end of this year, a dangerous virus appeared, Corona Virus Disease 19 (COVID-19), which caused a pandemic for several months, and where this pandemic people were more likely to stay at home playing games on their cellphones, lazing around watching television and wasting time playing other social media on their cellphones, regardless of their physical condition. Then if they have already fallen ill, begin to realize how expensive health and the importance of exercise. Here the academic community in the field of sports and Health Sciences has a very important role in carrying out awareness and education to the public about the importance of maintaining immunity, health and fitness by doing sports, and invites the public to be able to get to know more about sports that synergize with the benefits obtained for the body. The purpose of this study is to determine the level of customer satisfaction with the service in the iron king gym, this study uses quantitative descriptive method with sampling techniques using Accidental Sampling techniques, with a sample of 60 respondents who are active in the iron king gym. Sample collection techniques in this study using questionnaires distributed to each member who is in the iron king gym are measured by likert scale, which is formulated by slovin formula quoted from Umar Husain which has been tested for validity, reliability test and classical assumption test. The results of research conducted on the dimensions of tangibles (direct evidence) 87.5%, reliability (reliability) 87.25%, responsiveness (responsiveness) 86.25%, assurance (assurance) 84.75%, empathy (empathy) 84.75%. Then obtained the results of the average dimension, obtained results of 86.1% which can be interpreted that the results of the research level of service quality at iron gym king is very satisfactory.

 

Keywords: customer satisfaction, fitness, physical activity. 

Published
2023-01-11
Section
Jurnal Kesehatan Olahraga
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PDF Downloads: 94