ANALYSIS OF FACTORS INFLUENCING INTEREST IN FIXIE CYCLING IN SURABAYA CITY

Minat bersepeda, Kualitas produk, Gaya hidup, Komunitas sepeda, Olahraga urban

Abstract

Background: Fixed-gear bicycles (fixies) have become increasingly popular, particularly among young people. Public interest in using fixie bicycles is influenced by product quality, price, lifestyle and community, environmental and health benefits, as well as infrastructure and accessibility. Objective: This study aimed to analyze the factors influencing public interest in using fixie bicycles in Surabaya City. Methods: This quantitative descriptive study with a cross-sectional design involved 30 respondents selected through purposive sampling, consisting of individuals who had used fixie bicycles for at least six months. Data were collected using a five-point Likert-scale questionnaire and analyzed descriptively using frequencies and percentages. Results: All investigated factors received positive responses. Affordable bicycle prices and the availability of bicycle parking facilities achieved the highest agreement (80%), followed by bicycle durability (73%). Community influence, environmental benefits, and road infrastructure support each reached 70%, while product quality, price considerations, health benefits, and lifestyle ranged from 50% to 57%. Conclusion: Public interest in using fixie bicycles in Surabaya is influenced by product quality, price, lifestyle and community, environmental and health factors, as well as infrastructure and accessibility. Affordable prices and supporting facilities remain the primary considerations for choosing and using fixie bicycles.
Keywords: fixie bicycle; public interest; product quality; price; community; Surabaya