ANALISIS PELAYANAN PRIMA (EXCELLENT SERVICE) PADA NASABAH DI BANK JATIM CABANG SAMPANG

  • Vera Eka Diana Putri S1 Ilmu Administrasi Negara, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Surabaya
  • Meirinawati Meirinawati S1 Ilmu Administrasi Negara, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Surabaya
Keywords: Public Service, Excellent Service, Banking Services

Abstract

The government strives to provide the best public services to provide comfort to the community through regulations. However, in the field there are still service facilitators who do not meet excellent service, including services in the banking sector. One example of excellent service analysis for customers at Bank Jatim Sampang Branch. This study aims to describe the analysis of excellent service for customers at Bank Jatim Sampang Branch. This study aims to describe the analysis of excellent service for customers at Bank Jatim Sampang Branch. The type of research used is qualitative descriptive. The focus of his research uses the A6 theory according to Barata (2014), namely attitude, attention, action, ability, appearance and accountability. Data collection techniques are carried out through observation, interviews, literature studies and documentation. Data analysis is carried out data collection, data reduction, data presentation and conclusions. The results showed that the attitude of Bank Jatim Sampang Branch in implementing an impatient attitude to serve customers. Attention, Bank Jatim Sampang Branch in giving equal attention is not conveyed well to customers. Action, Bank Jatim Sampang Branch in its services has fulfilled the principles of fast, precise, economical, and safe. The ability of Bank Jatim Sampang Branch has employees with accumulated abilities. Appearance, Bank Jatim Sampang Branch applies and meets the criteria for good appearance in terms of physical and non-physical. Accountability, Bank Jatim Sampang Branch is well responsible even though it still needs improvement. The advice in this study, in providing services must be patient without any difference in treatment of customers during the process of providing excellent service at Bank Jatim Sampang Branch.

Keywords : Public Service, Excellent Service, Banking Service

References

Artitantia, Roni Eka Putera, dkk., 2022. Kualitas Pelayanan Publik di Nagari Panti Timur Kecamatan Panti Kabupaten Pasaman. Journal of Public Sektor Innovations, Vol. 06, No. 02, May 2022.

Atep Adya Barata. 2014. Dasar-Dasar Pelayanan Prima. Jakarta: PT. Gramedia Pustaka.

Bank Jatim. 2022. Bank Jatim Raih The Most Efficient in Banking Operational For Big Regional Category. https://bankjatim.id/id/tentang-bankjatim/penghargaan/ the-most-efficient-bank.

Cendana, Gali Artha dan Trenda Aktiva Oktariyanda. “Analisis Kualitas Pelayanan Publik Pemerintah Desa Jombok Kecamatan Ngoro Kabupaten Jombang”. Jurnal Publika. Vol 10, No 4. 2022.

Keputusan Menteri Pendayagunaan Aparatur Negara Nomor 63/KEP/M.PAN/7/2003 Tentang Pedoman Umum Penyelenggaraan Pelayanan Publik.

Keputusan Menteri Desa PDTT No. 79 Tahun 2019 Tentang Pencabutan Status Daerah 3T.

May, Ingla Pamelia Aulia dan Eva Hany Fanida. “Analisis Efektivitas Aplikasi Wargaku Surabaya dalam Menunjang Pelayanan Publik Masyarakat Kota Surabaya”. Jurnal Publika, Vol. 11, No. 1 (2022).

Meirinawati dan Trenda Aktiva Oktariyanda, 2018. Pelayanan Publik. Surabaya. Unesa University Press.

Miles, Matthew B. and A, Michael Huberman. 2011. Qualitative Data Analysis (Terjemahan). Jakarta : UI Press.

Ningrum, Dwi Kurnia dan Trenda Aktiva Oktariyanda, 2023. “Kualitas Pelayanan Pasien Badan Penyelenggara Jaminan Sosial Kesehatan di Puskesmas Kepadangan Kabupaten Sidoarjo.” Jurnal Publika. Vol. 11 No. 2, H1-11.

Rahmayanti, Nina. 2010. Manajemen Pelayanan Prima. Yogyakarta: 10. Graha Ilmu.

Surat Edaran No 2/SEOJK07/2014 Tentang Pelayanan dan Penyelesaian Pengaduan Nasabah pada Pelaku Usaha Jasa Keuangan.

Styareni dan Eva Hany Fanida. 2021. Inovasi Pelayananan “Jos Banget Mas” (Jemput Online Single Submission Bersama Instansi Terkait dan Malam Hari Bisa) di Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Kabupaten Blitar.

Undang-Undang Republik Indonesia Nomor 25 Tahun 2009 Tentang Pelayanan Publik

Published
2023-07-08
Section
Articles
Abstract Views: 104
PDF Downloads: 126