STRATEGI PROMOSI DIGITAL LIQUID CRACKZ

Authors

  • Satrio Dhandy Duttowibowo Universitas Negeri Surabaya

DOI:

https://doi.org/10.26740/tc.v7i2.56115

Keywords:

: liquid crackz, marketing mix, promotion strategy

Abstract

This research aims to find out how the liquid crackz digital promotion strategy is. This research is a qualitative descriptive research with a case study method. The paradigm used is the constructivism paradigm in which social processes are obtained through actions and interactions created by individuals continuously so as to produce a reality that is owned and experinced individually. Data collection was obtained through observation an in-depth interviews. The results of this study indicate that the promotion strategy used by liquid crackz is by utilizing marketing communications with the concept of liquid crackz marketing communication strategies through social media. Social media plays in important role in promoting liquid crackz on instagram

Downloads

Download data is not yet available.

References

Abdillah, Herawati. (2018). Pengaruh Bauran Pemasaran (7P) Terhadap Pengambilan Keputusan Dalam Memilih Sekolah Berbasis Entrepreneur (Studio Pada SMA Muhammadiyah 9 Surabaya). JIABI Vol. 2 No. 2.

Agung. (2017). Pelaksanaan Promosi Dalam Meningkatkan Tujuan Penjualan Distro Woodtrap Kab. Bandung.

Barus, Pangaribuan, & Purnami. (2021). Pengaruh Promosi Menggunakan Media Sosial TikTok Terhadap Keputusan Pembelian Produk Kosmetik Ms. Glow Pada Mahasiswa di Kota Medan. Proseding Konferensi Nasional Social & Engineering Polmed, 616-626.

Cahyono. (2016). Pengaruh Media Sosial Terhadap Perubahan Sosial Masyarakat di Indonesia. Publiciana, 140-157.

Haidar, & Martadi. (2021). Analisis Konten Visual Post Instagram Riliv Dalam Membentuk Customer Engagement . Jurnal Barik Vol. 2 No.2 , 121-134.

Herdiansyah. (2015). Metodologi Penelitian Kualitatif Untuk Ilmu Psikologi Jakarta. Jakarta: Salemba Humanika.

Jamilah, & Luthfi. (2021). Pengaruh Promosi Media Sosial Instagram Terhadap Keputusan Pembelian Produk Cy Sly E- Liquid . eProceedings of Applied Science 6 (2).

Kurniawan, & Hendrawan. (2017). Analisis Strategi Komunikasi Pemasaran PT. Indonesia Villajaya Dalam Upaya Membangun Loyalitas Pelanggan. Journal of Applied Business Administration Vol.1 No.1 , 61-73.

Mardiyanto, & Giatri. (2019). Analisis Strategi Komunikasi Pemasaran (Studi Kasus Strategi Komunikasi Pemasaran Merchandise di Kedai Digital 8 Solo). Edunomika Vol. 03, No. 01.

Noer, A. (2021). Hubungan Penggunaan Rokok Elektrik dengan Xerostomia pada Asosiasi Personal Vaporizer Indonesia (APVI) Medan (Doctoral dissertation, Universitas Sumatera Utara).

Rauf. (2021). Pengertian Digital Marketing Konsep dan Strategi.

Rizani. (2020). Strategi Komunikasi Pemasaran CV. Mitra Aroma Dalam Meningkatkan Penjualan Produk Melalui Media Sosial Instagram. Doctoral Dissertation, Universitas

Kalimantan MAB.

Shrimp. (2003). Advertising Promotion and Supplemental Aspek of Integgarted Marketing Communication, Penerjemah

Refyani Sahrial, Periklanan Promosi dan Aspek Tambahan Komunikasi Pemasaran Terpadu. Jakarta: Erlangga.

Untari, & Fajariana. (2018). Strategi Pemasaran Melalui Media Sosial Instagram (Studi Deskriptif Pada Akun @Subur_Batik). Widya Cipta: Jurnal Sekretaro dan Manajemen, 271-278

Downloads

Published

2023-07-26

How to Cite

Duttowibowo, S. D. (2023). STRATEGI PROMOSI DIGITAL LIQUID CRACKZ. The Commercium, 7(2), 79–86. https://doi.org/10.26740/tc.v7i2.56115
Abstract views: 91 , PDF Downloads: 238