THE EFFECT OF USING INSTAGRAM SOCIAL MEDIA @IBUPEDIA_ID ON FULFILLING PARENTING INFORMATION NEEDS (SURVEY ON FOLLOWERS INSTAGRAM @IBUPEDIA_ID
DOI:
https://doi.org/10.26740/tc.v9i1.65984Keywords:
Social Media, Instagram, Parenting, Information Needs, ibupedia_id.Abstract
The phenomenon of increased social media usage in Indonesia, particularly Instagram, has brought
about significant changes in the way individuals access information. One area that has received great
attention is parenting, with Instagram accounts such as ibupedia_id having more than 1.4 million
followers as of August 2024. This study aims to analyze the effect of using Instagram ibupedia_id on
fulfilling parenting information needs. Using a descriptive quantitative approach, 400 respondents were
selected through purposive sampling. Data was collected using the G-Form which measures social
media usage variables (context, communication, collaboration, connection) and information needs
(current, everyday, exhaustive, catching-up need approach). The analysis was conducted using a simple
linear regression test showing a significant effect with a significance value of 0.00 <0.05. The results
of the analysis show that the use of Instagram ibupedia_id has a significant influence on the fulfillment
of parenting information needs, with a calculated t value of (9.873) which is greater than the t table
(1.966). This study provides theoretical contributions by strengthening the theory of information
seeking behavior (Wilson) in the context of social media, as well as practical benefits for social media
account managers in strategizing content that better suits the needs of their audience.
Downloads
References
Afrilia, A. M. (2017). Penggunaan New Media
Di Kalangan Ibu Muda Sebagai Media
Parenting Masa Kini. Jurnal Komunikasi
Dan Kajian Media, 1(1), 31–42.
Amizela, O. :, Arfian, E., Rupa, P. S., Bahasa,
F., Seni, D., & Yogyakarta, U. N. (2019).
Instagram Sebagai Media Untuk
Menumbuhkan Respon Apresiatif Karya
Seni Rupa Pada Generasi “Milenial Z”
Instagram As a Media To Grow the
Apreciative Response of the Fine Art
Work in the “Millennial Z Generation.” 2,
423–434.
Ayu Priana, Sutjipto, V. W., & Romli, N. A.
(2022). Hubungan Penggunaan Media
Sosial Instagram @riliv dengan
Pemenuhan Kebutuhan Informasi
Kesehatan Mental Followers. CoverAge:
Journal of Strategic Communication,
12(2), 85–97.
https://doi.org/10.35814/coverage.v12i2.
3097
Desi, O. :, Rossza, A., Evawani, P. :, Lubis, E.,
Konsentrasi, M. S., Masyarakat -Jurusan,
H., & Komunikasi, I. (2020).
PENGARUH MEDIA SOSIAL
INSTAGRAM @halodoc TERHADAP
PEMENUHAN KEBUTUHAN
INFORMASI KESEHATAN
FOLLOWERS. Jom Fisip, 7(R 2), 1–11.
Egia Rosi Subhiyakto, M. R. P. S. A. H. (2022).
Pola Konsumsi Generasi Millenial Dalam
Mengakses Media Edukasi Parenting.
ETTISAL : Journal of Communication,
7(1), 105.
https://doi.org/10.21111/ejoc.v7i1.7687
Fadlilah, S. N., & Vera, N. (2023). Sifa Nur
Fadlilah & Nawiroh Vera Jurnal Ilmu
Komunikasi , Vol 06 No 02 Tahun 2023
MEDIA PARENTING Diterima :
Diterbitkan : Sifa Nur Fadlilah &
Nawiroh Vera Jurnal Ilmu Komunikasi ,
Vol 06 No 02 Tahun 2023. 06(02), 134–
139.
Fitriani, Y. (2017). Analisis Pemanfaatan
Berbagai Media Sosial sebagai Sarana
Penyebaran Informasi bagi Masyarakat.
Paradigma - Jurnal Komputer Dan
Informatika, 19(2), 152.
Hanafi, M. (2016). Pengaruh Penggunaan
Media Sosial Facebook terhadap Motivasi
Belajar Mahasiswa FISIP Universitas
Riau. Jurnal Online Mahasiswa Fakultas
Ilmu Sosial Dan Ilmu Politik Universitas
Riau, 3(2), 1–12
Hutchings, J., Owen, D., & Williams, M.
(2018). education sciences Web-Based
Parenting Support : Development of the
COPING Confident Parenting
Programme.
https://doi.org/10.3390/educsci8020059
Ifroh, R. H., & Permana, L. (2022). Do Parents
Use The Internet And Social Media To
Child Health-Seeking Information?
Jurnal Kesehatan Komunitas, 8(2), 171–
180.
https://doi.org/10.25311/keskom.vol8.iss
2.1209
Jati, W. D. P. (2021). Literasi Digital Ibu
Generasi Milenial terhadap Isu Kesehatan
Anak dan Keluarga. Jurnal Komunikasi
Global, 10(1), 1–23.
https://doi.org/10.24815/jkg.v10i1.20091
Muhammad, D. (2019). Perkembangan Dan
Transformasi Teknologi Digital. Infokam,
15(2), 116–123.
NapoleonCat. (2024). Instagram users in
Indonesia January 2024. NapoleonCat.
https://napoleoncat.com/stats/instagramusers-in-indonesia/2024/01/
Prayoga, A. N., & Primadani, B. (2021).
Pemanfaatan Media Sosial Instagram
Sebagai Media Informasi Bagi Pecinta
Vespa Tua Pada Akun @Vespasoy. EProceeding of Management, 8(3), 1–7.
https://openlibrarypublications.telkomuni
versity.ac.id/index.php/management/artic
le/view/14993/
Putrawangsa, S., & Hasanah, U. (2018).
Integrasi Teknologi Digital Dalam
Pembelajaran Di Era Industri 4.0. Jurnal
Tatsqif, 16(1), 42–54.
https://doi.org/10.20414/jtq.v16i1.203
Rahmatullah, A. S. (2022). Super Parenting
untuk Orang Tua Dalam Menyikapi dan
Mendidik Anak Dalam Tumbuh
Kembangnya. Society : Jurnal
Pengabdian Masyarakat, 1(3), 143–153.
https://doi.org/10.55824/jpm.v1i3.100
Riady, Y. (2013). Perilaku pencarian informasi
mahasiswa program doktoral dalam
penyusunan disertasi. Visi Pustaka, Vol.
15 No. 2-Agustus 2013.
Rsemary, R. (2018). Pilihan Media Pencari
Informasi Kesehatan. Jurnal Komunikasi
Global, 7(2), 169–182.
https://doi.org/10.24815/jkg.v7i2.11756
Sari, D. N., & Basit, A. (2020). Media Sosial
Instagram Sebagai Media Informasi
Edukasi. Persepsi: Communication
Journal, 3(1), 23–36.
https://doi.org/10.30596/persepsi.v3i1.44
28
Setiadi A. (2016). Pemanfaatan Media Sosial
Untuk Efektifitas Komunikasi. 1, Vol 16,
No 2.
Setyastuti, Y., Suminar, J. R., Hadisiwi, P., &
Zubair, F. (2019). Millennial moms:
Social media as the preferred source of
information about parenting in Indonesia.
Library Philosophy and Practice,
2019(November).
Sharon, Al. (2015). Understanding the
Millennial Generation. Journal of
Financial Service Professionals, 69(6),
11–14.
http://eds.a.ebscohost.com.laureatech.id
m.oclc.org/eds/pdfviewer/pdfviewer?sid
=0a0336d0-b8da-410d-a5b3-
7e42fa4cbe86@sessionmgr4004&vid=1
&hid=4210
Solis, B. (2011). Enggage.
Sugiyono. (2022). METODE PENELITIAN
KUNATITATIF (Setiyawarmi (ed.);
Cetakan ke). ALFABETA.
Wiratri, A. (2018). Menilik Ulang Arti
Keluarga Pada Masyarakat Indonesia (
Revisiting the Concept of Family in
Indonesian Society ). 13(1), 15–26
Downloads
Published
How to Cite
Issue
Section
Abstract views: 94
,
PDF Downloads: 409
