Vol. 9 No. 1 (2025): The Commercium

artikel

• REPRESENTASI PESAN MENTAL HEALTH DALAM LAGU “BLUE & GREY” KARYA BTS

  Eka Dia Lestari,  Universitas Negeri Surabaya,  Indonesia

  1-10

  Abstract views: 167 , PDF downloads: 162

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• IMPLEMENTATION INTEGRATED MARKETING COMMUNICATION GUNAWANGSA HOTEL MANYAR SURABAYA IN AN EFFORT TO INCREASE CONCUMER INTEREST

  Rosa Petrinevanti Rasendriya Prayagati,  Universitas Negeri Surabaya,  Indonesia

  Vinda Maya Setianingrum,  Universitas Negeri Surabaya,  Indonesia

  11-20

  Abstract views: 152 , PDF downloads: 156

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• ANALISIS SEMIOTIKA IKLAN APLIKASI FLIP.ID VERSI HEMAT JADI GAMPANG DENGAN PERSPEKTIF CHARLES SANDERS PEIRCE

  Dwi Sulistyawati,  Universitas Negeri Surabaya,  Indonesia

  21-29

  Abstract views: 134 , PDF downloads: 113

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• ANALISIS PENERAPAN DIMENSI KONVERGENSI TERHADAP SUARA SURABAYA MEDIA

  Christian Steven Dylano Holatila,  Universitas Negeri Surabaya,  Indonesia

  Muhammad Danu Winata,  Universitas Negeri Surabaya,  Indonesia

  30-40

  Abstract views: 162 , PDF downloads: 270

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• KOMUNIKASI PEMASARAN TERPADU DALAM MENGEMBANGKAN CITRA SSB PANDANARAN BOYOLALI

  Puput Febriyanto,  Universitas Negeri Semarang,  Indonesia

  41-47

  Abstract views: 126 , PDF downloads: 72

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• THE INFLUENCE OF EIGER'S BRAND IMAGE ON CUSTOMER LOYALTY OF MAPALA'S UNIVERSITY MEMBERS IN SURABAYA

  Iza Fauzira,  Universitas Negeri Surabaya,  Indonesia

  Jauhar Wahyuni,  Surabaya State University,  Indonesia

  48-56

  Abstract views: 168 , PDF downloads: 272

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• THE INFLUENCE OF VIEWING FOOD VLOGGER INSTAGRAM @KOKODIETT'S CONTENT ON FOLLOWERS' PURCHASE DECISIONS

  Alifa Salma Safira,  Universitas Negeri Surabaya,  Indonesia

  Mutiah .,  Universitas Negeri Surabaya,  Indonesia

  57-63

  Abstract views: 210 , PDF downloads: 475

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• ANALYSIS OF THE CONTENT OF THE EDUCATIONAL MESSAGE OF THE ANIMATION SERIES "RIKO THE SERIES" AS A CHARACTER VALUE FOR SOCIAL CARE IN EARLY CHILDREN

  Ida Zahro,  Universitas Negeri Surabaya,  Indonesia

  Mutiah .,  Universitas Negeri Surabaya,  Indonesia

  64-75

  Abstract views: 225 , PDF downloads: 195

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• KOMUNIKASI GURU TERHADAP ANAK ATTENTION DEFICIT HYPERACTIVITY DISORDER (ADHD) DI SD MUHAMMADIYAH 2 TULANGAN SIDOARJO

  Fildzah Aqmarina,  Universitas Negeri Surabaya,  Indonesia

  Awang Dharmawan, S.I.Kom, M.A.,  Universitas Negeri Surabaya,  Indonesia

  76-87

  Abstract views: 315 , PDF downloads: 227

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• Strategy Marketing Communication for Educational Tourism of Kampung Dongeng Jombang in Building Brand Awareness

  Mita Alfiana,  Universitas Negeri Surabaya,  Indonesia

  Tatak Setiadi, M.A.,  Universitas Negeri Surabaya,  Indonesia

  88-99

  Abstract views: 176 , PDF downloads: 153

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• REPRESENTASI DISKRIMINASI TERHADAP PENYANDANG AUTISME SEBAGAI SAKSI DI PENGADILAN DALAM FILM INNOCENT WITNESS (Analisis Semiotika Charles Sanders Peirce)

  Sisilia Silalahi,  Universitas Negeri Surabaya,  Indonesia

  Tsuroyya,  Universitas Negeri Surabaya,  Indonesia

  100-105

  Abstract views: 236 , PDF downloads: 193

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• PENGARUH INSTAGRAM REELS TERHADAP KEPUTUSAN PEMBELIAN SEPATU FASHION THRIFT STUDI PADA FOLLOWERS @CASTLEHOOPS

  cheyza denanda sasono putri,  Universitas Negeri Surabaya,  Indonesia

  Anam Miftakhul Huda,  Universitas Negeri Surabaya,  Indonesia

  106-113

  Abstract views: 204 , PDF downloads: 524

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• THE REPRESENTATION OF REVENGE PORN VICTIMS IN THE FILM 'LIKE & SHARE' THROUGH ROLAND BARTHES' SEMIOTIC ANALYSIS

  naufal auliya,  Universitas Negeri Surabaya,  Indonesia

  oniarianto,  Universitas Negeri Surabaya,  Indonesia

  114-119

  Abstract views: 384 , PDF downloads: 299

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• ANALISIS RESEPSI KHALAYAK TERHADAP ISI PESAN IKLAN “DON’T KNOW KASIH NO” DALAM MEMAHAMI FENOMENA PHISING

  Adhira Aurelia Armansyah,  Universitas Negeri Surabaya,  Indonesia

  Anam Miftakhul Huda,  Universitas Negeri Surabaya,  Indonesia

  120-132

  Abstract views: 279 , PDF downloads: 425

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• Personal Branding of Food Vlogger Dimas Angga Via Social Media Instagram @njajantok_sby

  Indira Sertiana,  Universitas Negeri Surabaya,  Indonesia

  Vinda Maya Setianingrum,  Universitas Negeri Surabaya ,  Indonesia

  133-143

  Abstract views: 114 , PDF downloads: 333

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• SYMBOLIC INTERACTION OF GUMBREGAN TRADITIONS AS TRADITIONAL MEDIA IN THE MODERN ERA FOR THE COMMUNITY OF TUGGUNJAGIR VILLAGE, MANTUP DISTRICT, LAMONGAN DISTRICT

  Sutrisno,  Universitas Negeri Surabaya,  Indonesia

  Awang Dharmawan,  Universitas Negeri Surabaya,  Indonesia

  144-156

  Abstract views: 171 , PDF downloads: 135

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• Budiono's Personal Branding Strategy for Success as a Food Vlogger in Strengthening Brand Image (Case Study on Budiono's Successful YouTube Account)

  Fahrian Rian Fadilah,  Universitas Negeri Surabaya,  Indonesia

  Tatak Setiadi,  Universitas Negeri Surabaya,  Indonesia

  157-166

  Abstract views: 260 , PDF downloads: 393

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• Public Relations Strategy of the Directorate General of Taxes, East Java Regional Office 1 in Increasing Annual Tax Payment Compliance

  Iqbal Zukhrufal Qozi,  Universitas Negeri Surabaya,  Indonesia

  Tatak Setiadi,  Universitas Negeri Surabaya,  Indonesia

  167-177

  Abstract views: 197 , PDF downloads: 248

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• Pengembangan Potensi Edu Wisata Lontar Sewu Melalui Media Sosial Tiktok

  Fernanda Clarissa Putri,  Universitas Negeri Surabaya,  Indonesia

  Muhammad Danu Winata, S.Sos., M.A., M.Si (Han).,  Universitas Negeri Surabaya,  Indonesia

  178-187

  Abstract views: 169 , PDF downloads: 165

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• REPRESENTATION TOXIC RELATIONSHIP IN EUPHORIA SERIES

  Rila Rahmaniyah Bashori,  Universitas Negeri Surabaya,  Indonesia

  Tsuroyya,  Universitas Negeri Surabaya,  Indonesia

  188-194

  Abstract views: 228 , PDF downloads: 229

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• Strategi Komunikasi Publik dan Statistik Melalui Penggunaan Platform Instagram @Surabaya (Studi Kasus pada Dinkominfo Kota Surabaya)

  Dyah Ayu Asrining Puri,  Universitas Negeri Surabaya,  Indonesia

  Vinda Maya Setianingrum,  Universitas Negeri Surabaya,  Indonesia

  195-204

  Abstract views: 415 , PDF downloads: 450

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• ANALISIS RESEPSI GEN Z TERHADAP KONTEN “SEMUA ORANG BISA KEREN” DALAM PEMASARAN DI AKUN TIKTOK @RUCAS

  Fillah Aqidatul Auliya,  Universitas Negeri Surabaya,  Indonesia

  Hasna Nur Lina,  Universitas Negeri Surabaya,  Indonesia

  205-217

  Abstract views: 683 , PDF downloads: 669

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• Analisis Resepsi Kampanye #BeautyDiQuity Luxcrime pada Hari Perempuan: Kolaborasi Penyandang Disabilitas (Studi Pada Yayasan Rumah Kinasih)

  Dini Hidayatus Sholihah,  Universitas Negeri Surabaya,  Indonesia

  Tsuroyya,  Universitas Negeri Surabaya,  Indonesia

  218-222

  Abstract views: 249 , PDF downloads: 173

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• Analisis Resepsi Followers Terhadap Pesan Kesehatan Seksual Akun Instagram @catwomanizer

  Jasmine Zaffira Alifia Rahman,  Universitas Negeri Surabaya,  Indonesia

  Putri Aisyiyah Rachma Dewi,  Universitas Negeri Surabaya,  Indonesia

  223-233

  Abstract views: 219 , PDF downloads: 138

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• EFFECTIVENESS OF BANK INDONESIA'S CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAM IN THE FIELD OF EDUCATION ON STUDENTS' SOFT SKILL DEVELOPMENT (Survey on GenBI Korkom Surabaya Madura-Bojonegoro Student Activities 2023)

  Shinta Novita Ariani,  Universitas Negeri Surabaya,  Indonesia

  Vinda Maya Setianingrum,  Universitas Negeri Surabaya,  Indonesia

  234 -245

  Abstract views: 185 , PDF downloads: 149

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• BBKBN Communication Management in Preventing Free Sex (Case Study of the GenRe Program at the East Java BKKBN Representative Office) Studi Kasus Program GenRe di BKKBN Jawa Timur

  Rahma Ayumi Saidah,  Universitas Negeri Surabaya,  Indonesia

  Anam Miftakhul Huda,  State University Of Surabaya,  Indonesia

  246-255

  Abstract views: 490 , PDF downloads: 403

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• BROADCAST MANAGEMENT OF LINTAS TAHUNA PAGI PROGRAM ON PRO 1 RRI YEAR IN ENCOURAGING PUBLIC PARTICIPATION

  Rigim Boy Dainga,  Universitas Negeri Surabaya,  Indonesia

  Gilang Gusti AJi,  Universitas Negeri Surabaya,  Indonesia

  256 - 264

  Abstract views: 130 , PDF downloads: 78

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• REPRESENTATION OF THE IMPACT OF SEXUAL VIOLENCE IN THE MOVIE “GEORGIA” (CHARLES SANDERS PEIRCE SEMIOTIC ANALYSIS)

  Azwa Safrina,  Universitas Negeri Surabaya,  Indonesia

  Ade Firmannandya,  Universitas Negeri Surabaya,  Indonesia

  265 -275

  Abstract views: 189 , PDF downloads: 151

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• POLA KOMUNIKASI ORANG TUA SINGLE MOM DALAM MEMBENTUK KEMANDIRIAN PADA ANAK

  Muhammad Robith Ilma,  Universitas Negeri Surabaya,  Angola

  Danang Tandyonomanu,  Universitas Negeri Surabaya,  Indonesia

  276-286

  Abstract views: 264 , PDF downloads: 153

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• PENGARUH KONTEN REVIEW DI TIKTOK SEBAGAI E-WOM TERHADAP PERILAKU IMPUSIVE BUYING PRODUK BASRENG

  Ma'rifatul Ilmi,  Universitas Negeri Surabaya,  Indonesia

  Herma Retno Prabayanti,  Universitas Negeri Surabaya,  Indonesia

  287-297

  Abstract views: 861 , PDF downloads: 523

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• PENGARUH INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG DI DESA WISATA SERANG, KABUPATEN BLITAR (Studi Survey pada Followers @dewaserang)

  Aidha Susanti,  Universitas Negeri Surabaya,  Indonesia

  Muhammad Danu Winata, M.A., M.Si. (Han),  Universitas Negeri Surabaya,  Indonesia

  298 - 307

  Abstract views: 118 , PDF downloads: 104

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• STRATEGI PEMASARAN TOKO ODY.SUB MELALUI PLATFORM DIGITAL (Analisis Marketing Mix 4P pada Instagram, Shopee, dan TikTok)

  annin_29,  Universitas Negeri Surabaya,  Indonesia

  Aditya Fahmi Nurwahid,  Surabaya State University,  Indonesia

  308-317

  Abstract views: 217 , PDF downloads: 335

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• TANTANGAN JURNALIS MEDIA ONLINE SURABAYA DAN MALANG MELIPUT TRAGEDI KANJURUHAN (FENOMENOLOGI PENGALAMAN JURNALIS MENGHADAPI EMOSIONAL DAN TEKANAN)

  Muhammad Wildan Pratama Wildan,  Universitas Negeri Surabaya,  Indonesia

  Danang Tandyonomanu,  Universitas Negeri Surabaya,  Indonesia

  318-327

  Abstract views: 222 , PDF downloads: 259

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• STRATEGI SOSIALISASI POLITIK KOMISI PEMILIHAN UMUM KOTA SURABAYA DALAM MENINGKATKAN PARTISIPASI PEMILIH MENUJU PEMILU PRESIDEN DAN WAKIL PRESIDEN 2024

  wenny_dwi_lutfiana,  Universitas Negeri Surabaya,  Indonesia

  Muhammad Danu Winata, S.Sos, M.A., M.Si (Han).,  Universitas Negeri Surabaya,  Indonesia

  328-338

  Abstract views: 284 , PDF downloads: 236

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• STRATEGI KOMUNIKASI PEMASARAN KURINER INDONESIA DALAM UPAYA MENINGKATKAN JUMLAH PELANGGAN DI TUBAN

  YUSUF ARIMATHEA,  UNIVERSITAS NEGERI SURABAYA,  Indonesia

  Anam Miftakhul Huda,  Universitas Negeri Surabaya,  Indonesia

  339-353

  Abstract views: 309 , PDF downloads: 166

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• Pola Komunikasi Grup Virtual Percakapan Fans Tiara Andini Mootiara Garis Keras di Media Sosial Whatsapp

  Ananda Eka Dian Islamiati,  Universitas Negeri Surabaya,  Indonesia

  Danang Tandyonomanu,  Universitas Negeri Surabaya,  Indonesia

  354 - 363

  Abstract views: 236 , PDF downloads: 217

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• RADIO INTERAKTIF SEBAGAI MEDIA VENT (STUDI KASUS RADIO DJ FM DALAM SEGMEN KRINGS HOW'S YOUR DAY)

  FEBRI RACHMANIA,  UNIVERSITAS NEGERI SURABAYA,  Indonesia

  Anam Miftakhul Huda,  STATE UNIVERSITY OF SURABAYA,  Indonesia

  364-381

  Abstract views: 115 , PDF downloads: 140

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• The Influence of Shopee Live streaming during the Big Ramadhan Sale 2024 on Purchase Decisions During Sahur Amongst Migrant Students in Surabaya

  Andini Putri,  Universitas Negeri Surabaya,  Indonesia

  Tatak Setiadi,  Universitas Negeri Surabaya,  Indonesia

  382-388

  Abstract views: 132 , PDF downloads: 197

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• THERAPEUTIC COMMUNICATION IN CAREGIVER OF MULTI DRUG RESISTANT TUBERCULOSIS PATIENTS IN SURABAYA (Case Study at Tuberculosis Foundation in Surabaya)

  Mauldey Salsania Nada,  Universitas Negeri Surabaya,  Indonesia

  Ade Firmannandya,  Universitas Negeri Surabaya,  Indonesia

  389-402

  Abstract views: 220 , PDF downloads: 595

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• The Influence of Cyber Religion Marketing on @am.event TikTok toward Purchase Intention of Ustadz Hanan Attaki’s Religious Lecture Tickets.

  Dila Nur Fadhilah,  Universitas Negeri Surabaya,  Indonesia

  Herma Retno Prabayanti,  Universitas Negeri Surabaya,  Indonesia

  403-414

  Abstract views: 130 , PDF downloads: 91

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• Marketing Communication Strategy for Musical Works in Maintaining the Popularity of O.M Adella

  Indri Indri Novita Sari,  Universitas Negeri Surabaya,  Indonesia

  Gilang Gusti Aji,  Universitas Negeri Surabaya,  Indonesia

  415-421

  Abstract views: 150 , PDF downloads: 158

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• THE EFFECT OF USING INSTAGRAM SOCIAL MEDIA @IBUPEDIA_ID ON FULFILLING PARENTING INFORMATION NEEDS (SURVEY ON FOLLOWERS INSTAGRAM @IBUPEDIA_ID

  Anggun Anggun Herawati,  Universitas Negeri Surabaya,  Indonesia

  Danang Tandyonomanu,  Universitas Negeri Surabaya,  Indonesia

  422-432

  Abstract views: 173 , PDF downloads: 1121

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• COMMUNITY-BASED MARKETING STRATEGY OF WARUNG SASTRA BOOKSTORE YOGYAKARTA IN BUILDING BRAND LOYALTY

  Hafidz Bintang,  Universitas Negeri Surabaya,  Indonesia

  Oni Dwi Arianto,  Universitas Negeri Surabaya,  Indonesia

  433-446

  Abstract views: 221 , PDF downloads: 395

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• SD Al Hikmah Surabaya's Branding Strategy to Maintain the Image of an Upper Segment Islamic School

  Farah Nabila Rahmawati,  Universitas Negeri Surabaya,  Indonesia

  Gilang Gusti Aji,  Universitas Negeri Surabaya,  Indonesia

  447-457

  Abstract views: 155 , PDF downloads: 230

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• Social Media Content Production Management in the New Media Content Division of TVRI East Java

  Naila Balqis,  Universitas Negeri Surabaya,  Indonesia

  Gilang Gusti Aji,  Universitas Negeri Surabaya,  Indonesia

  458 - 471

  Abstract views: 406 , PDF downloads: 728

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• MARKETING COMMUNICATION STRATEGY IN INCREASING BRAND AWARENESS OF CLASMILD

  Raihan Ramadhan Ahmad Suhada,  State University Surabaya,  Indonesia

  Fitri Norhabiba,  Universitas Negeri Surabaya,  Indonesia

  472 - 478

  Abstract views: 179 , PDF downloads: 542

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• KOMUNIKASI PUBLIK DINAS PERIKANAN KABUPATEN GRESIK DALAM PELAKSANAAN PERATURAN DAERAH TENTANG PERLINDUNGAN DAN PEMBERDAYAAN NELAYAN

  Luluk Latifah,  Universitas Negeri Surabaya,  Indonesia

  Muhammad Danu Winata,  Universitas Negeri Surabaya,  Indonesia

  479-489

  Abstract views: 136 , PDF downloads: 216

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• The influence of the quality of promotional content for skincare products on customer engagement (Survey study on followers of the Instagram account @beliacosmetic)

  Yuliana Lestari ,  Universitas Negeri Surabaya,  Indonesia

  Herma Retno Prabayanti,  Universitas Negeri Surabaya,  Indonesia

  490-500

  Abstract views: 274 , PDF downloads: 323

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• The Influence of Personal Branding on Brand Equity of Jennskin Deodorant Products on the TikTok Account @jennifer.coppen

  Naflah,  Universitas Negeri Surabaya,  Indonesia

  Herma Retno Prabayanti,  Universitas Negeri Surabaya,  Indonesia

  501-520

  Abstract views: 600 , PDF downloads: 912

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• ANALISIS SELF-DISCLOSURE PADA AKUN KEDUA INSTAGRAM DI KALANGAN MAHASISWA UNIVERSITAS NEGERI SURABAYA

  Marion Regina Sawaki,  Universitas Negeri Surabaya,  Indonesia

  Jauhar Wahyuni,  Universitas Negeri Surabaya,  Indonesia

  521-535

  Abstract views: 1331 , PDF downloads: 764

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• IMPLEMENTATION OF INTEGRATED MARKETING COMMUNICATION OF KETAPANRAME TOURISM VILLAGE IN AN EFFORT TO ATTRACT TOURISTS TO VISIT

  Annisa Eka Rahayu,  Universitas Negeri Surabaya,  Indonesia

  Tatak Setiadi,  Universitas Negeri Surabaya,  Indonesia

  536-549

  Abstract views: 189 , PDF downloads: 196

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• THE EFFECT OF VISUAL AESTHETIC EXPERIENCE ON PURCHASE INTENTION AT KAVLING DPR CAFÉ IN SIDOARJO

  Faadihilah Alodia Orlin,  Universitas Negeri Surabaya,  Indonesia

  Danang Tandyonomanu,  State University of Surabaya,  Indonesia

  550-561

  Abstract views: 279 , PDF downloads: 242

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