EFEKTIVITAS MEDIA INTERNAL FLYER TERHADAP TINGKAT PEMAHAMAN KARYAWAN PT SEMEN INDONESIA (PERSERO) Tbk.

Abstrak

This study aims to find out how effective the internal flyer media is on the level of understanding of employees of PT Semen Indonesia (Persero) Tbk. This research is a quantitative research with a survey method. The research instrument is a questionnaire distributed to all employees of PT Semen Indonesia (Persero) Tbk. and obtained 150 respondents. The validity test in this research was analyzed using the product moment and the reliability test used Alpha Cronbach technique. The results showed that H₀ was rejected and H_a was accepted, so that in testing the research hypothesis the effectiveness of internal flyer media on the level of understanding of employees of PT Semen Indonesia (Persero) Tbk. declared effective. The effectiveness results were obtained on indicators of completeness of 79.8%, conciseness of 78.6%, consideration of 78%, concreteness of 78.4%, courtesy of 83.5%, clearness of 80.2%, and corretness of 79.9%. Based on the results of this study, it can be concluded that the internal flyer media is the right communication media used by PT Semen Indonesia (Persero) Tbk. to convey information and can improve employee understanding of internal learning.