Factors Influencing Monetization Behavior on TikTok: A Study of Indonesian TikTok Users

Faktor-Faktor yang Mempengaruhi Monetisasi di Tiktok: Studi Kasus Pengguna Tiktok di Indonesia

Abstract

This study aims to analyze the factors that play a role in influencing users to monetize on the TikTok social media platform. Some of the factors to be studied include ease of use, usefulness, social influence, and intention to use TikTok. This research uses the Confirmatory Factor Analysis (CFA) method using SPSS software. Respondents of this study are Tiktok users who are registered with the Tiktok Affiliate program in Indonesia. Data was collected via an online questionnaire distributed via Google Form. The collected data were analyzed using the CFA method to determine the validity and reliability of the indicators. The results of this study are expected to provide an understanding of the factors that influence users to monetize on Tiktok.