PRAANGGAPAN DALAM IKLAN VOGEL CHECKT DHL DI YOUTUBE

Abstract

This study aimed to describe the form of presupposition and describe the types of presupposition based on
George Yule's theory in Vogel Checkt DHL advertisements on Youtube. This research is a descriptive qualitative research with documentation method. The data sources used are words, phrases, and sentences that have indicators of presupposition in Vogel Checkt DHL advertisements on Youtube. The data were analyzed through 5 stages, namely identifying the data, classifying the data, describing the data, concluding the data, and presenting the results of data analysis. The researcher concluded that the results of this study there are as many as 9 words, 8 phrases, and 4 sentences of data that have indicators of presumption, with the following classification: 5 types of existential presupposition, 12 types of lexical presupposition, 1 type of factual presupposition, 1 type of structural presupposition, 1 type of non-factive presupposition, and 1 type of counterfactual presupposition.