PERSONIFIKASI PADA TEKS IKLAN PUMA

Abstract

This study aims to describe the form and type of personification based on the theory proposed by Langermann and Braak in PUMA advertising texts. This research uses descriptive qualitative method with a documentation technique for data collection. The data obtained in this research are in the form of sentences, phrases, or words that indicate the form and type of personification in the data sources in the form of six PUMA advertising texts. The form of personification in PUMA advertising texts is 15 data, each data of personification form in PUMA advertising texts describesthe advantages of PUMA's products. The types of personification in PUMA advertising texts are classified into two types, namely Einfache Belebung eines Dinges oder eines Abstraktums (Simple animation of an inanimate object or an abstract) and Anschauliche Personifikation (Real Personification).