PENGARUH OVERCONFIDENCE, ACCOUNTING INFORMATION, DAN BEHAVIOURAL MOTIVATION TERHADAP KEPUTUSAN INVESTASI DI KOTA SURABAYA

Abstract

Investment is a crucial activity which is closely related to financial or economic of someone or organization. This research aims to analyze the factors that can influence the investment decision making. The type of this research is quantitative research with total sample of 182 respondents and using multiple linear regression tests. The object of this research is college student investors who have investment galleries in the city of Surabaya. The results showed that overconfidence has no effect because respondents feel that their knowledge and abilities didn’t have an impact on the profit they would gain. Accounting information has no effect because respondents can’t read and analyze the financial statements. Self-image/ firm image has no effect because respondents pay more attention to estimated target results even though the company’s reputation is not good. Social Relevance has an effect because for respondents, corporate social responsibility looks more real and positively valued. Advocate Recommendation has an effect because respondents are more confident with suggestions and recommendations from some friends or someone who knows more about investment. Personal financial needs have an effect because respondents prioritize the results or profit that will be gained in the future to fulfil their personal financial needs.