Prospects of E-Commerce Innovation in Increasing Students Consumer Trust

Main Article Content

Wardihan Sabar

Abstract

Various innovations have been made to solve problems in increasing consumer confidence to shop safely on e-commerce portals. This study aims to determine the level of consumer confidence in the e-commerce innovation model, as well as to explore the academic point of view. The study used a descriptive approach. The number of respondents in this study was 61 respondents for Students consumers, and 3 explanations from the perspective of academics. The results of the study show various problems that are often experienced by consumers and make consumer confidence relatively low, including; the first is the issue of personal information security, and the second is the issue of conformity with consumer expectations. Consumers believe that buying and selling online increases their shopping effectiveness. In addition, consumers perceive that the presence of an e-commerce portal provides great benefits for the ease of finding goods and services that consumers need. The tendency of consumers to shop online in the future will continue to increase, but consumers have not fully demonstrated the belief that mainstream online buying and selling in the future is more desirable than shopping in shopping centers

Article Details

How to Cite
Sabar, W. (2022). Prospects of E-Commerce Innovation in Increasing Students Consumer Trust. Jurnal Pendidikan Ekonomi (JUPE), 10(2), 121-129. https://doi.org/10.26740/jupe.v10n2.p121-129
Section
Articles

References

Alwafi, F., & Magnadi, R. H. (2016). Pengaruh persepsi keamanan, kemudahan bertransaksi, kepercayaan terhadap toko dan pengalaman berbelanja terhadap minat beli secara online pada situs jual beli tokopedia. com. Diponegoro Journal of Management, 5(2), 134-148.

Alwatoni, Z. M. A. (2018). Hegemoni E-commerce (Studi Deskriptif tentang Hegemoni E-commerce di Masyarakat Surabaya) (Doctoral dissertation, Universitas Airlangga).

Amanah, D., & Harahap, D. A. (2020). Competitive Advantages of Lazada Indonesia. European Journal of Business and Management Research, 5(1).

Anwar, R., & Adidarma, W. (2016). Pengaruh kepercayaan dan risiko pada minat beli belanja online. Jurnal Manajemen dan Bisnis Sriwijaya, 14(2), 155-168.

Awais, M., & Samin, T. (2012). Advanced SWOT Analysis of E-commerce. International Journal of Computer Science Issues (IJCSI), 9(2), 569.

Creswell W John. Research Design. Pendekatan Metode Kualitatif, kuantitatif, dan campuran. Edisi 4. 2017. h. 255.

Cohen, A. D., & Upton, T. A. (2007). I want to go back to the text': Response strategies on the reading subtest of the new TOEFL®. Language testing, 24(2), 209-250.

Firdayanti, R. (2012). Persepsi risiko melakukan e-Commerce dengan kepercayaan konsumen dalam membeli produk fashion online. Journal of Social and Industrial Psychology, 1(1).

Franco, C. E., & Regi, B. S. (2016). Advantages And Challenges Of E-commerce Customers And Businesses: In Indian Perspective. Int. J. Res.-Granthaalayah, 4(7).

Harahap, D. A. (2018). Perilaku belanja online di Indonesia: Studi kasus. JRMSI-Jurnal Riset Manajemen Sains Indonesia, 9(2), 193-213.

Hariadi, E., & Winarno, W. W. (2015). Analisis Pemanfaatan E-commerce sebagai Strategi Bisnis Jual Beli Emas terhadap Kepuasan Pelanggan. In Seminar Nasional Informatika (SEMNASIF) (Vol. 1, No. 1).

Hamed, S., & El-Deeb, S. (2020). Cash on delivery as a determinant of E-commerce growth in emerging markets. Journal of Global Marketing, 33(4), 242-265.

Hillebrand, R., Spandl, T., Schäfers, B., Rotax, O., Schwieger, M., Peters, M., ... & Schaap, J. D. (2010). Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel. Springer-Verlag.

Irmawati, D. (2011). Pemanfaatan e-commerce dalam dunia bisnis. Jurnal Ilmiah Orasi Bisnis–ISSN, 2085, 1375.

Jana, S. K. (2017). Measure of e-cash on delivery payment convenience option in the context of demonetization and its effect on customer loyalty. Ushus Journal of Business Management, 16(3), 1-9.

Keller, K. L., & Kotler, P. (2012). Branding in B2B firms. In Handbook of business-to-business marketing. Edward Elgar Publishing.

Kurniawati, E., & Saputra, M. C. D. (2019). Behavioral factors influencing Indonesian micro, small and medium (MSMEs) owners decision-making in adopting e-commerce. Journal of Entrepreneurship, Business, and Economics, 7(1), 92-105.

McCole, P., Ramsey, E., & Williams, J. (2010). Trust considerations on attitudes towards online purchasing: The moderating effect of privacy and security concerns. Journal of Business Research, 63(9-10), 1018-1024.

Nanehkaran, Y. A. (2013). An introduction to electronic commerce. International journal of scientific & technology research, 2(4), 190-193.

Niranjanamurthy, M., & Chahar, D. (2013). The study of e-commerce security issues and solutions. International Journal of Advanced Research in Computer and Communication Engineering, 2(7), 2885-2895.

Putra, I. M. E. W., Dantes, G. R., & Candiasa, I. M. (2018). Model Pengukuran Tingkat Kepercayaan Pelanggan (Online Trust) Terhadap Situs E-Commerce (Studi Kasus Pada Pelanggan E-Commerce di Provinsi Bali). International Journal of Natural Science and Engineering, 1(3), 100-109.

Rodhiyah, R. (2016). Pengaruh Kualitas Layanan Dan Promosi Terhadap Keputusan Pembelian Pada E-commerce Tokopedia Di Kota Semarang. Jurnal Ilmu Administrasi Bisnis, 5(4), 202-208.


Scott W. Vander Stoep and Deirdre J. Johnston, Research Methods for Everyday Life: Blending Qualitative and Quantitative Approaches (San Fransisco: John Wiley & Sons, 2009)

Setyoparwati, I. C. (2019). Pengaruh Dimensi Kepercayaan (Trust) Konsumen terhadap Kepuasan Pelanggan pada E-Commerce di Indonesia. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 3(3), 111-119.

Sidharta, I., & Sidh, R. (2014). Pengukuran persepsi manfaat dan persepsi kemudahan terhadap sikap serta dampaknya atas penggunaan ulang online shopphing pada e-commerce. Jurnal Computech & Bisnis, 8(2), 92-100.

Shintaputri, I., & Wuisan, A. J. (2017). The impact of perceived price towards perceived value through the mediation of perceived quality: A case of brand X smartphone in Indonesian middle-class customers. iBuss Management, 5(1).

Silitonga, Sahala. (2018). Financial Technology (Alternative Banking Options). Materi Training Of Trainer Banking and Finance. Hotel Santika, 3-6 September. Makaassar.

Singh, T., & Mehta, S. CUSTOMER PERCEPTION TOWARDS THE CASH ON DELIVERY. Information Technology Applications: Strategies, Issues and Challenges, 294.

Solim, J., Rumapea, M. S., Wijaya, A., Manurung, B. M., & Lionggodinata, W. (2019). Upaya Penanggulangan Tindak Pidana Penipuan Situs Jual Beli Online Di Indonesia. Jurnal Hukum Samudra Keadilan, 14(1), 96-109.

Sugiyono, (2012). Metode Penelitian Research and Development. (Bandung, Alfa Beta).

Verhagen, T., & van Dolen, W. (2007). Explaining online purchase intentions: A multi-channel store image perspective.

Wingdes, I. (2017). Analisis dan Segmentasi Psikografis Pengguna MudaE-Commerce di Pontianak. Eksplora Informatika, 6(2).