Pengaruh norma subjektif dan need for achievement terhadap intensi berwirausaha mahasiswa

Yulistiani Telaumbanua; Sri Arita

doi:10.26740/jupe.v13n3.p325-334

Authors

Yulistiani Telaumbanua Universitas Negeri Padang
Sri Arita Universitas Negeri Padang

DOI:

https://doi.org/10.26740/jupe.v13n3.p325-334

Keywords:

Subjective Norm, Need For Achievement, Entrepreneurial Intention

Abstract

The low interest in entrepreneurship among students contributes to the high rate of educated unemployment in Indonesia. The high rate of educated unemployment in Indonesia necessitatesan increase in entrepreneurial intention among students. This study aims to analyze the influence of subjective norms and need for achievement on students entrepreneurial intention The method used is descriptive associative, and data were obtained thru the distribution of questionnaires to 308 randomly selected students. The results of this study indicate that subjective norms and the need for archievement significantly influence entrepreneurial intention. This finding confirms that social support from the surrounding environment and the drive to achieve are important factors in shaping students intention to start a business.

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