Strategi positioning toko madura sebagai market challenger untuk keunggulan kompetitif ditinjau dari risiko dan etika

Sugeng Eko Yuli Waluyo; Ahfi Nova Ashriana; Rachmad Sholeh

doi:10.26740/jupe.v14n1.p115-125

Authors

Sugeng Eko Yuli Waluyo Universitas Mayjen Sungkono
Ahfi Nova Ashriana Universitas Mayjen Sungkono
Rachmad Sholeh Universitas Mayjen Sungkono

DOI:

https://doi.org/10.26740/jupe.v14n1.p115-125

Keywords:

Madura Store, Positioning, Risk, Ethics

Abstract

This study analyzes the positioning strategy used by Madura stores to attract consumers to shop there. The positioning strategy employed is that Madura stores are open 24 hours a day and offer lower prices than modern retailers. This qualitative study employed a Systematic Literature Review, a structured research method used to collect, analyze, and identify other research evidence relevant to the author's topic. The results of this study indicate that by choosing a 24-hour positioning, Madura stores can compete with modern retailers such as Indomaret and Alfamart in attracting customers. However, this also increases safety and security risks. In terms of business ethics and risk management, special attention is also needed when a retail store business is only run by a husband and wife working 24 hours non-stop, without an employee recruitment system, shift schedule, wage system, modern bookkeeping, technological support such as CCTV, computerization, networks with several digital payment merchants and ATM machines.

Downloads

Download data is not yet available.

References

DAFTAR PUSTAKA

Afandi, N. (2024). Strategi Bisnis dan Etos kerja Toko Sembako Madura dalam perspektif ekonomi syriah. Jurnal Kolaboratif Sains, 7(6), 2037–2044. https://doi.org/10.56338/jks.v5i9.2779

Akbar, Eril, Abdullah, M. W., & Awaluddin, M. (2022). Manajemen Risiko di Perbankan Syariah. Jurnal Hukum Ekonomi Syariah, 1(2), 51–56. https://doi.org/10.46870/milkiyah.v1i2.162

Bengu, H., Kelin, S. P., Hadjon, R. P., Studi, P., Digital, B., Studi, P., Informasi, T., Studi, P., Informasi, T., & Bangsa, U. C. (2024). PENERAPAN ETIKA BISNIS DALAM KEGIATAN UMKM DI ERA DIGITAL. Jurnal Teknologi Informasi, Manajemen Komputer Dan Rekayasa Sistem Cerdas, 2(1), 1–7.

Bisma, R. (2022). Manajemen Risiko Aset Teknologi Informasi : Studi kasus Implementasi Manajemen Risiko SPBE Dinas Komunikasi dan Informatika Pemerintah Kota Balikpapan. JIEET:Journal Information Engineering and Educational Technology, 06(2), 73–79.

Hasoloan, A. (2018). PERANAN ETIKA BISNIS DALAM PERUSAHAAN BISNIS. Jurnal Warta, 57(JULI).

Hidayat, U. S., Hariyanto, D. W., & Susanto, I. W. (2023). Meneropong collective entrepreneurship dan manajemen strategis pada Toko / Warung Madura. Implementasi Manajemen & Kewirausahaan, 3(2), 52–60.

Hotijah, & Septiana, A. (2024). Analisis Perbandingan Perilaku Konsumen Dalam Pengambilan Keputusan Berbelanja Di Toko Madura dan Minimarket Di Kabupaten Bangkalan. Jurnal Pendidikan Ekonomi (JUPE), 12(3), 475–484.

Hutagalung, L. E. (2022). RISK MANAGEMENT ANALYSIS OF HOSPITAL MANAGEMENT INFORMATION SYSTEM ( SIMRS ) IN XYZ HOSPITAL USING ISO 31000. Jurnal TeIKa, 12(1), 23–33.

Indrawati, N. K., Salim, U., Hadiwidjojo, D., & Syam, N. (2012). MANAJEMEN RISIKO BERBASIS SPIRITUAL ISLAM. Ekuitas: Jurnal Ekonomi Dan Keuangan, 16(2), 184–208.

Ji, Y., Tang, T., Yu, C., & Qi, G. (2014). A joint optimization strategy for scale-based product family positioning. International Journal of Computational Intelligence Systems, 7(SUPPL.2), 3–14. https://doi.org/10.1080/18756891.2014.947087

Khalid, N. R., Wel, C. A. C., & Mokhtaruddin, S. A. (2021). Product positioning as a moderator for halal cosmetic purchase intention. Iranian Journal of Management Studies, 14(1), 39–60. https://doi.org/10.22059/IJMS.2020.279978.673617

Kumalasari, M., Subowo, & Anisykurlillah, I. (2014). FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP LUAS PENGUNGKAPAN MANAJEMEN RISIKO. Accounting Analysis Journal, 3(1), 18–25.

Kuswinarno, M., Nindhita, V., & Afifah, Z. (2024). Tekad : Sebuah Gambaran Motivasi Kerja Pengusaha Toko Kelontong Madura. PSIKOBULETIN Buletin Ilmiah Psikologi, 5(3), 398–407. https://doi.org/DOI: https://doi.org/10.24014/pib.v5i3.27311

Marušić, T. (2019). Importance of Marketing Mix in Successful Positioning of Products and Services on the Market. Pregledni Rad, 431–445.

Masita, D. (2024). MENTORING STRENGTHENING STRATEGY MANAGEMENT : Business Competition of Madura Shop ( Toko Madura ) Community at Sebani District. Al Murtado : Journal of Social Innovation and Community Service, 01(01), 31–46.

Nuradifa, F., Puspitasari, C., & Fauzi, M. (2023). Modal Sosial Pedagang Toko Kelontong Madura di Perantauan. Paradigma, 12(1), 241–250.

Nurasisah, & As’ad, A. (2022). Analisis Proses Manajemen Risiko dalam Mengendalikan Risiko Kredit Perbankan. Amkop Management Accounting Review ( AMAR ), 2(2), 32–39. https://doi.org/10.37531/amar.v2i2.437

Nurhalim, A. D. (2023). Pentingnya Etika Bisnis Sebagai Upaya dalam Kemajuan Perusahaan. Jurnal Ilmu Komputer Dan Bisnis (JIKB), XIV(2), 11–20.

Pratiwi, A. A., & Kurniawan, T. (2022). Peranan Etika Bisnis dalam Perusahaan Maspion The Role of Business Ethics in Maspion Company. SINOMIKA JOURNAL, 1(2), 89–94.

Ruslang, Kara, M., & Wahab, A. (2020). Etika Bisnis E-Commerce Shopee Berdasarkan Maqashid Syariah Dalam Mewujudkan Keberlangsungan Bisnis. Jurnal Ilmiah Ekonomi Islam, 6(03), 665–674. https://doi.org/DOI: http://dx.doi.org/10.29040/jiei.v6i3.1412 1.

Safika, Nurissyarifah, & Afandi, N. (2025). Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian Pada Toko Sembako Madura dalam Perspektif Ekonomi Syariah. EKSYAR: Jurnal Ekonomi Syari’ah & Bisnis Islam, 12(1), 1–20.

Saifullah, M. (2011). ETIKA BISNIS ISLAMI DALAM PRAKTEK BISNIS RASULULLAH. WALISONGO, 19(1), 127–156.

Sajjad, M. B. A., Kalista, S. D., Zidan, M., & Christian, J. (2020). ANALISIS MANAJEMEN RISIKO BISNIS ( Studi pada Cuanki Asoy Jember ). Jurnal Akuntansi Universitas Jember, 18(1), 51–61.

Saqib, N. (2021). Positioning – a literature review. PSU Research Review, 5(2), 141–169. https://doi.org/10.1108/PRR-06-2019-0016

Sari, R. A., Yuniarti, R., & A, D. P. (2017). Analisa Manajemen Risiko Pada Industri Kecil Rotan Di Kota Malang. Journal of Industrial Engineering Management, 2(2), 40–47.

Slamet, W., Mulyati, A., & Pratiwi, N. M. I. (2025). PENGARUH WORD OF MOUTH, VARIASI PRODUK, DAN TATA LETAK TOKO (STORE LAYOUT) TERHADAP MINAT BELI KONSUMEN TOKO SEMBAKO MADURA DI KECAMATAN SUKOLILO, SURABAYA. GEMAH RIPAH: Jurnal Bisnis, 05(02), 356–370.

Sudarmanto, E. (2020). Manajemen Risiko : Deteksi Dini Upaya Pencegahan Fraud. Jurnal Ilmu Manajemen, 9(2), 107–121.

Suminto, A. (2020). Etika Kegiatan Produksi: Perspektif Etika Bisnis Islam. Islamic Economics Journal, 6(1), 123–138.

Syafiq, A. (2019). Penerapan Etika Bisnis Terhadap Kepuasan Konsumen dalam pandangan Islam. Jurnal El-Faqih, 5(1), 96–113.

Tessarolo, G. L., Azolin, L. G., & Louzada, L. C. (2023). The Effect of the Positioning Strategy on the Firms’ Performance Moderated by the Product Market Competition. BAR - Brazilian Administration Review, 20(4), 1–15. https://doi.org/10.1590/1807-7692bar2023210124

Yunia, N. (2018). Implementasi Etika Bisnis Islam Dalam Menjalankan Usaha Kecil. Jurnal Aksioma Al-Musaqoh, 1(1), 77–92.