EFEKTIVITAS STRATEGI GREEN MARKETING COMMUNICATION TERHADAP KEPUTUSAN  PEMBELIAN PRODUK GARNIER: (Studi pada Generasi Z di Kota Surabaya Tentang Garnier Green Beauty)

Hening Alifia; Putri Aisyiyah Rachma Dewi

doi:10.26740/tc.v5i2.47872

THE EFFECTIVENESS OF GREEN MARKETING COMMUNICATION STRATEGY ON GARNIER PRODUCT PURCHASE DECISIONS

(Study on Generation Z in Surabaya City About Garnier Green Beauty)

Authors

Hening Alifia Universitas Negeri Surabaya
Putri Aisyiyah Rachma Dewi Universitas Negeri Surabaya

DOI:

https://doi.org/10.26740/tc.v5i2.47872

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Published

2022-07-07

How to Cite

Alifia, H., & Dewi, P. A. R. (2022). THE EFFECTIVENESS OF GREEN MARKETING COMMUNICATION STRATEGY ON GARNIER PRODUCT PURCHASE DECISIONS: (Study on Generation Z in Surabaya City About Garnier Green Beauty). The Commercium, 5(2), 294–304. https://doi.org/10.26740/tc.v5i2.47872