THE EFFECTIVENESS OF GREEN MARKETING COMMUNICATION STRATEGY ON GARNIER PRODUCT PURCHASE DECISIONS (Study on Generation Z in Surabaya City About Garnier Green Beauty)

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Published: Jul 7, 2022
DOI: https://doi.org/10.26740/tc.v5i2.47872

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Hening Alifia
Universitas Negeri Surabaya
Putri Aisyiyah Rachma Dewi
Universitas Negeri Surabaya

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Alifia, H., & Dewi, P. A. R. (2022). THE EFFECTIVENESS OF GREEN MARKETING COMMUNICATION STRATEGY ON GARNIER PRODUCT PURCHASE DECISIONS: (Study on Generation Z in Surabaya City About Garnier Green Beauty). The Commercium, 5(2), 294–304. https://doi.org/10.26740/tc.v5i2.47872
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Vol. 5 No. 2 (2022): The Commercium
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Artikel Ilmiah IKOM