BROADCASTING MANAGEMENT OF LOCAL TELEVISION’S NEWS PROGRAM “POJOK PERKORO” at JTV BIRO MADIUN

Jtv Biro Madiun, Pojok Perkoro, Manajemen penyiaran, POAC.

  • Alvian Choirur Rozaq UNESA
  • Dr. Anam Miftakhul Huda S.Kom., M.I.Kom

Abstract

Research on broadcasting management is an interesting study, because in the future it is estimated that the number of TV channels will increase, where one of the broadcast programs will be news. In this study, the researcher chose the Pojok Perkoro news program on JTV Madiun Bureau as the research object. JTV Madiun Bureau or PT. Jati Magetan Television is a local broadcast television located on Jl. Major General Panjaitan No. 12 B Madiun City which was established on January 18, 2008. The researcher chose the broadcast program "Pojok Perkoro" on JTV Madiun Bureau, because the program has implemented Law 32 article 38 paragraph 1 of 2002 concerning the use of regional languages in broadcast programs so as to attract public enthusiasm local area to select the broadcast. The regional language used in the news broadcast program "Pojok Perkoro" is the language of the western tip of East Java or commonly called Mataraman Javanese. This study aims to determine the management process of local television broadcasting on the news program "Pojok Perkoro" at JTV Biro Madiun. The researcher chose a qualitative descriptive technique as a data presentation technique with interviews as a data collection technique. In selecting research subjects, researchers used a purposive sampling technique. The results of this study are that “Pojok Perkoro” has a program production management strategy in the form of 1) carrying out a broadcast production strategy that uses the POAC concept in managing its internal content, 2) implementing segmenting, targeting and also positioning methods to capture market share, namely audiences and advertisers, 3) marketing programs on JTV by promoting both off air and on air.
Published
2023-01-26
How to Cite
Rozaq, A., & S.Kom., M.I.Kom, D. A. (2023). BROADCASTING MANAGEMENT OF LOCAL TELEVISION’S NEWS PROGRAM “POJOK PERKORO” at JTV BIRO MADIUN. The Commercium, 6(2), 59-68. Retrieved from https://ejournal.unesa.ac.id/index.php/Commercium/article/view/51034
Section
Artikel Ilmiah IKOM
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