THE STRATEGY OF SELF-PRESENTATION FASHION INFLUENCER ON SOCIAL MEDIA INSTAGRAM

Abstract

The use of social media in the digital age is very varied including communicating between people who are free each other by uploading photos and videos, one of them is Instagram use application. So it appeared the term influencer user can distinguish Instagram users who have a large following. So that the means to show influencers having a presentation person in social media, was because social media have a larger role in having control of the actions or conduct of presentation themselves than to its direction. This study aims to see how fashion influencers, possess the range of 1000-100.000. The method used in this study is the phenomenology and qualitative approach. To withdraw data using techniques of interviews and observations. The result of the research indicated efforts and strategies of the fashion influencer in the presentation to show, the content is showing attractive and informative and accompanied also Instagram's feature exactly utilization and of improving the number of and proof to presentation in accordance. Keywords: self –presentation, influencer, social media