COMMUNICATION MANAGEMENT TANAM KARYA MUSIC COMMUNITY ACTIVITIES PROGRAM IN CONVEYING SOCIAL CRITICISM

Abstract

This research is based on the phenomenon of underground music in Indonesia, which, although a minority,
influences social criticism through distinctive lyrics and musical styles. The aim of this study is to understand
how Tanam Karya applies communication management strategies to voice social criticism. The research
utilizes Communication Management Theory (POAC) as a conceptual framework, employing qualitative
analysis methods including direct observation, in-depth interviews, and literature review. The findings
indicate that Tanam Karya has successfully implemented effective communication management strategies.
In the planning stage, they select relevant social issues such as injustice and environmental pollution. In
organizing, they effectively manage resources and establish a structured organizational framework. During
implementation, Tanam Karya utilizes social media and public activities to convey messages about social
awareness and diversity. Systematic control and evaluation ensure that each event is assessed to rectify
weaknesses and enhance efficiency.