Pemilihan E-commerce Terbaik Menggunakan Metode Fuzzy Topsis Intuisionistik

Abstract

The current technological era has rapid progress so as to bring change in all fields to become all-digital. The impact of these technological advances also occurs in business transactions. E-commerce is a media of buying and selling transactions in digital form. E-commerce used in this study is e-commerce with the type of Business to Customer (B2C). The number of e-commerce established sometimes makes consumers waver in choosing e-commerce with good quality. The selection of the best e-commerce in this study uses four e-commerce sites, namely Tokopedia, Shopee, Lazada, and Bukalapak. Four e-commerce sites were selected based on the best e-commerce sites in Indonesia which were then carried out preliminary research with the target respondents of Surabaya residents. In the selection of the best e-commerce rated based on ten good e-commerce criteria namely application quality, product variety, completeness of description, price, variation of payment methods, variation of shipping methods, suitability of goods with pictures, speed in replying to customer questions, timeliness in packaging product, loyalty to the customer. The purpose of this study is to be able to find out how to determine the weighting of criteria and to know the application of Fuzzy Topsis Intusionistik to each criterion in the Selection of the Best E-commerce and to know the results of the application of a Decision Support System (SPK) using Fuzzy Topsis Intusionistik for the Best E-commerce Selection. The results of the calculation of the selection of the best e-commerce using the Fuzzy Topsis Intuitionistic method obtained recommendations about the best e-commerce with an assessment of (0.899439594851584) on Shopee