ADIBUSANA DAN KECANTIKAN REMAJA PEREMPUAN SURABAYA TAHUN 1999 – 2010 SEBAGAI REPRESENTASI RUBRIK STYLE FASHION & BEAUTY DALAM MAJALAH GADIS

Abstract

GADIS Magazine is present as a medium of information for young girls by presenting a variety of educational content and rubrics. One of the rubrics that has a fairly high composition in GADIS magazine is the fashion & beauty style rubric. This rubric is one of the most popular rubrics, considering that couture and beauty are fads that keep turning and never die. Information regarding the style - fashion & beauty rubric in GADIS magazine was then represented by young women in the city of Surabaya as a reflection of their character and identity.This research raises a problem formulation (1) How is the representation and impact of the fashion style rubric in GADIS magazine on the clothing styles of Surabaya teenagers in 1999 - 2010? (2) How is the representation and impact of the style beauty rubric in GADIS magazine on the beauty styles of teenage girls in Surabaya in 1999 - 2010? To answer the problem formulation above, the method used in this study is a historical research method which consists of 4 stages, including (1) heuristics, (2) source criticism, (3) interpretation, and (4) historiography. The results of the research that have been done show that the form of representation of fashion styles in GADIS magazine towards Surabaya girls in general includes clothes with the types of T-shirts, shirts, culottes, blezzers, dresses, denim, and so on. The theme presented is in accordance with the theme of teenagers who tend to be active, cheerful and dynamic. Some of the clothes were presented with various types of motifs with a combination of neon, pastel and several primary colors that were mixed & matched with modern and vintage looks. In daily activities, Surabaya girls often wear ready-to-wear (casual) clothes that have light materials and are in accordance with the weather in the city of Surabaya, which tends to have high temperatures. Meanwhile, the beauty style represented includes a beauty style with basic and natural make-up so that the resulting appearance is relevant to her age. For example, the use of a light facial complexion includes moisturizers and powders, pink and nude eyeshadow and blush, as well as lip cosmetics that are tailored to their activities and needs. In this research, it can be concluded that GADIS magazine as a medium that represents and voices the interests of young women, is not only an entertainment reading, but also an educational reading that triggers young women to recognize their potential and be able to be critical. The shift in clothing styles and beauty of Surabaya girls from year to year shows that young women in the city of Surabaya are constantly shifting and moving to keep up with the times. The attributes that exist in the fashion & beauty style rubric in GADIS magazine are a sign and a statement regarding the representation and symbol of the image of a teenage girl, one of which is in the city of Surabaya which is always moving dynamically.

Keywords: GADIS Magazine, Style Fashion & Beauty, Teenage Girls in Surabaya.