PERAN YAYASAN PUTERI INDONESIA (YPI) DALAM MERAIH PRESTASI INDONESIA DI KONTES KECANTIKAN DUNIA TAHUN 1996-2019

Abstract

Yayasan Puteri Indonesia (The Puteri Indonesia Foundation) is one of the foundations for organizing
prestigious beauty pageant in Indonesia. The Puteri Indonesia beauty pageant was held to select woman figures who
have 3B criteria (Brain, Beauty and Behavior). The winners will get the opportunity to become ambassadors in the
country as well as represent Indonesia in the world beauty pageants. Founded in 1992, Yayasan Puteri Indonesia has
succeeded in making achievements in world beauty pageants. The main topics of this research are (1) the history and
record of the achievements of Puteri Indonesia in 1996 – 2019; (2) The role of the Puteri Indonesia Foundation in
achieving achievements in world beauty pageants; and (3) Indonesia's impact on the achievements of Puteri Indonesia
in the world beauty pageantt. This study uses a historical research method which consists of 4 stages, namely heuristics
which is carried out by collecting sources from the Medayu Agung Surabaya Library in the form of contemporary
printed newspapers and magazines found in Jawa Pos, Kompas, Surabaya Post, Surya newspapers as well as Liberty
and Tempo magazines. Documents in the form of a collection of photos and videos of the organizers or historical actors
through the internet network accessed from the websites of Puteri Indonesia, Miss Universe, Miss International, Miss
Supranational, Miss Grand International and Global Beauties, as well as Instagram and Youtube. Second, critique the
source to verify its authenticity by matching one source to another. Third, the interpretation stage is carried out to
examine the contents of the sources that have been obtained. The last stage is historiography or writing history. From
this research, it can be seen that the Yayasan Puteri Indonesia has played a major role in supporting Puteri Indonesiain achieving achievements in world beauty events by providing briefings, gathering support for the government, and
inviting world queens to share tips for successful achievements in international events. So that this achievement has an
impact on domestic culture and products which are increasingly recognized by the world, resulting in an increase in
tourist visits to Indonesia every year. From 2014 to 2019 the increase in the number of tourist continued, which was
8,5% from 2014 to 2015, 12,7% to 2016, 21,7% to 2017, 12,8% to 2018 and 1,8% to 2019.
Keywords: The Role of the YayasanPuteri Indonesia, Achievements in the World Beauty Pageant