PERSPEKTIF KESEJAHTERAAN SENIMAN YAYASAN SERUNI: ANALISIS BEHAVIORAL ECONOMICS DALAM PAMERAN SENI TUMBUH SEIKAT

Putri Rachmah Dani; Prayudi Setiawan Prabowo

doi:10.26740/independent.v6i2.76906

Authors

Putri Rachmah Dani Universitas Negeri Surabaya
Prayudi Setiawan Prabowo Universitas Negeri Surabaya

DOI:

https://doi.org/10.26740/independent.v6i2.76906

Keywords:

behavioral economics, subjective well-being, creative economy, artists, art exhibition

Abstract

Art exhibitions function not only as spaces of expression but also as channels for distributing meaning and value within the creative economy. This article examines interpretations of well-being in relation to the participation of Yayasan Seruni artists in the “Pameran Seni Tumbuh Seikat” exhibition at TMPT Creative Compound during the post-pandemic transition period. The study aims to analyze how artists interpret well-being through artistic production and exhibition amid economic and emotional conditions that have not fully recovered. The main issue addressed is whether these experiences generate well-being or ill-being and how objective economic conditions influence them. A qualitative descriptive method was applied using triangulated data collection through interviews, observation, and documentation involving three artists from Yayasan Seruni. Behavioral Economics is used as the analytical framework to explain how objective economic conditions, emotions, and creative decisions interact in shaping well-being. The findings show that well-being is not determined solely by income or artwork sales, but also by psychological stability, affective factors, and social recognition. These findings emphasize the need for a broader and more contextual understanding of well-being in order to support a more responsive, inclusive, and sustainable creative economy.
Keywords: Creative Economy, Subjective Well-being, Behavioral Economics, Art Space, Graphic Artists
JEL: J24, Z11, D91

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