Pengaruh Harga Terhadap Volume Penjualan Pada Home Industry Sandal Iday di Desa Sukamantri

Diyana Citra; Nining Harnani

doi:10.26740/independent.v6i2.74493

Authors

Diyana Citra Universitas Terbuka
Nining Harnani Universitas Winaya Mukti

DOI:

https://doi.org/10.26740/independent.v6i2.74493

Keywords:

home industry, price, sales volume

Abstract

Home industry is one of the micro business sectors that continues to grow in Indonesia, including the sandal craft industry in Sukamantri Village. This study aims to determine how pricing is determined in the Iday Home Industry and how these price changes affect sales volume. A qualitative approach was used in this study with observation and semi-structured interview techniques. Pricing is determined directly by the business owner by considering the type of raw materials, the level of difficulty of the model, and labor costs, as well as other additional costs such as worker consumption and the use of production gas, as shown in the findings of this study. Price changes in the study affected sales volume, where price decreases tended to increase demand, especially during busy months, while during quiet months, demand was not greatly affected by price changes. The price factor was concluded to play an important role in influencing sales volume, but this influence was also related to wholesale market conditions and seasonal demand patterns.

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