NEGOTIATING CULTURAL AUTHORITY IN UNSCRIPTED INTERACTION:
A CONVERSATION ANALYSIS ON MARINA TASHA'S YOUTUBE CHANNEL
Keywords:
Cultural Authority, Conversation Analysis, Relationality, YouTube Videos, UnscriptedAbstract
ABSTRACT. This study identifies patterns of Turn-Taking, Adjacency Pairs, and Repair Mechanisms in conversations on Marina Tasha's YouTube channel, and analyzes how these patterns negotiate her contribution as Cultural Authority through Relationality strategies. The method used is a qualitative case study approach. The data consists of verbal utterances in an unscripted interaction between Marina Tasha and three interlocutors from South Korea in one of the videos on the Rave The Crave channel. The data were transcribed using the Jeffersonian transcription system and analyzed using Sidnell's (2010) Conversation Analysis theory integrated with Bucholtz and Hall's (2005) theory of Relationality strategies. The results show that the interaction proceeds systematically and cooperatively. In the Turn-Taking system, Transitional Overlap dominates the interaction. In Adjacency Pairs, Assessment appears most frequently, while in Repair Mechanisms, Other-Initiated Repair is the main pattern. The flexible adjustment of relational strategies negotiates Marina Tasha's role in three main contributions: as a Directing Host (through a Turn-Taking system), a Cultural Mediator (through Adjacency Pairs), and a Cultural Gatekeeper (through Repair Mechanisms). This study concludes that Cultural Authority in digital media is not built through coercion, but rather through adaptive negotiation in casual conversations while maintaining the authenticity of local traditions.
Keywords: Conversation Analysis; Relationality; Cultural Authority; Unscripted Interaction; YouTube.
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