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Exclusive breastfeeding is a step to reduce bad disasters. However, in reality, the implementation of the exclusive breastfeeding program has not yet reached the target. Local cultural knowledge about complementary feeding is one of the causes of failure to implement the exclusive breastfeeding program. One area that has failed to implement the exclusive breastfeeding program in East Java is Sumenep Regency, precisely in Semaan Village, Dasuk District. Semaan Village is a village where the majority of the people provide complementary foods to babies. This study aims to explain the low implementation of exclusive breastfeeding and the culture of offering complementary foods from an early age to infants. The research location is Semaan Village, Dasuk District, Sumenep Regency. This research is a research approach to the Social Construction theory of Peter L. Berger. Based on the findings of field data, it was found that the failure of the implementation of the exclusive breastfeeding program in Semaan Village was due to the culture of offering complementary foods from an early age to
infants. Giving additional food to babies has a specific purpose and this habit has been going on for a long time "noroe cara kona" (based on the way of our ancestors). Based on the construction field terms that emerge, it is the provision of complementary foods to infants which is considered important if the baby is only given breast milk by the mother, it will lack nutrition, in addition, complementary feeding is carried out with the aim of making the baby comfortable, the mothers find it difficult to sleep, and often cry as a result. a sign that the baby is hungry, so that the baby feels comfortable and sleeps well,
the baby is given additional food. In addition, there is also parental intervention (grandmother) in the mother's decision making in providing complementary foods for her baby.
Keywords: Exclusive Breastfeeding, Complementary Food, Baby.