Pengembangan Buku Panduan Badan Usaha Milik Rukun Tetangga (BUMRT) Untuk Meningkatkan Daya Saing Usaha Mikro
Keywords:
Micro preneur, BUMRT, Development, Guidebook
Abstract
A large number of micro preneur in Indonesia have difficulties in developing their businesses. This research aims to develop a guidebook for the establishment of BUMRT to improve the competitiveness of micro enterprises. The development model carried out in this study is the ADDIE model. The development results were tested on micro businesses in Dusun III Bendah Pudu, Kampar Regency. The trial results showed that the BUMRT guidebook was able to improve students' understanding of the merger strategy to improve business competitiveness. The results also showed that the BUMRT guidebook was suitable for use by the community.
References
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Adhistian, P., Dahniar, T., Syahabuddin, A., Maulana, Y., & Mairizal, M. (2020). IMPLEMENTASI DIGITAL MARKETING DALAM MENINGKATKAN OMSET PENJUALAN SUSU KAMBING ETAWA BUDIDAYA PESANTREN MASYHAD AN-NUR SUKABUMI. Jurnal Pengabdian Kepada Masyarakat (JPKM) - Aphelion, 1(01), 27–36. https://doi.org/10.32493/jpka.v1i01.6903
Agus, A. A. (2021). E-Commerce Performance, Digital Marketing Capability and Supply Chain Capability within E-Commerce Platform: Longitudinal Study Before and After COVID-19. In International Journal of Technology (Vol. 12, Issue 2, pp. 360–370). https://doi.org/10.14716/ijtech.v12i2.4122
Analia, D. (2020). The impact of social capital on the performance of small micro enterprises. In Jurnal Ekonomi Malaysia (Vol. 54, Issue 1, pp. 81–96). https://doi.org/10.17576/JEM-2020-5401-6
Asnar, A. (2022). Overview of Program Policy Implementation Village-Based Neighborhood-Owned Enterprises (BUMRT). Interdisciplinary Social Studies. https://iss.internationaljournallabs.com/index.php/iss/article/view/336
Atiku, S. O. (2020). Strategic capabilities for the sustainability of small, medium, and micro enterprises. In Reshaping Entrepreneurship Education with Strategy and Innovation (pp. 17–44). https://doi.org/10.4018/978-1-7998-3171-6.ch002
bi.go.id. (n.d.). Program Pengembangan UMKM. Bi.Go.Id. Retrieved June 8, 2023, from https://www.bi.go.id/id/umkm/program-pengembangan-umkm/default.aspx
bps.go.id. (n.d.). Badan Pusat Statistik. Retrieved June 8, 2023, from https://www.bps.go.id/publication/2022/03/04/a6375ea4a72374e3bedd0b00/profil-industri-mikro-dan-kecil-2021.html
Chikerema, L. (2021). Enhancing the performance of micro-enterprises through market orientation: Evidence from Harare, Zimbabwe. In Global Business and Organizational Excellence (Vol. 40, Issue 3, pp. 6–19). https://doi.org/10.1002/joe.22075
Chirputkar, A. V. (2015). Crowd funding as a tool of business transformation to micro enterprises in India—A conceptual framework. In Indian Journal of Science and Technology (Vol. 8, pp. 115–125). https://doi.org/10.17485/ijst/2015/v8iS4/60457
DESRIANI, D., & WINARIO, M. (2022). PERANAN BANK SYARIAH DALAM MENDORONG USAHA MIKRO KECIL DAN MENENGAH DI KOTA PEKANBARU. MAPAN: Jurnal Manajemen …. https://jurnal.institute-ehmri.ac.id/index.php/mapan/article/view/87
Desvaeryand, R. (2022). Pengembangan dan Penguatan Usaha Mikro, Kecil dan Menengah Sektor Agribisnis di Provinsi Riau Oleh Bank Perkreditan Rakyat Syariah. Journal of Criminology and Justice. https://journal.fkpt.org/index.php/criminology/article/view/278
Ekpe, I. (2015). Social networks and women micro-enterprise performance: A conceptual framework. In Mediterranean Journal of Social Sciences (Vol. 6, Issue 4, pp. 360–366). https://doi.org/10.5901/mjss.2015.v6n4s3p360
Enow, S. T. (2016). Cash management practices of small, medium and micro enterprises in the Cape Metropolis, South Africa. In Investment Management and Financial Innovations (Vol. 13, Issue 1, pp. 230–236). https://doi.org/10.21511/imfi.13(1-1).2016.10
fitriani. (2023). Badan Pusat Statistik Provinsi Riau. PROFIL INDUSTRI MIKRO DAN KECIL PROVINSI RIAU 2021. https://riau.bps.go.id/publication/2023/11/10/4a60bc9fae846fd5d9bc403a/profil-industri-mikro-dan-kecil-provinsi-riau-2021.html
Herispon, H., Anuar, S., & Iskandar, I. (2023). Pemanfaatan Digital Marketing Guna Meningkatkan Daya Saing Produk Usaha Mikro Pasca Pandemi Covid-19 Di Desa Tarai Bangun, Kampar, Riau. … Pengabdian Dosen Dan …. https://ejournal.indrainstitute.id/index.php/ikhlas/article/view/457
Herispon, H., & Hendrayani, H. (2021). Kontribusi dan Eksistensi Usaha Mikro Kecil dan Menengah di Indonesia. Jurnal Daya Saing. http://repository.stieriau-akbar.ac.id/id/eprint/37/
Indonesia.go.id—UMKM Tumbuh dan Tangguh. (n.d.). Retrieved June 8, 2023, from https://indonesia.go.id/kategori/indonesia-dalam-angka/3356/umkm-tumbuh-dan-tangguh
Kusuma, F. W. (2021). PENGARUH E-COMMERCE, KEUNGGULAN BERSAING DAN KOMPETENSI SUMBER DAYA MANUSIA DALAM MENINGKATKAN KINERJA UMKM DI MASA …. repository.unilak.ac.id. https://repository.unilak.ac.id/2432/1/FARHAN%20WIRA%20KUSUMA%20Akuntansi%202022.pdf
Maylista, S., Wijayanto, G., & Noviasari, H. (2022). PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP DAYA SAING DAN KINERJA PEMASARAN. … Manajemen Pemasaran Dan …. https://jmppk.ub.ac.id/index.php/jmppk/article/view/70
Published
2024-05-01
How to Cite
Prabowo, A., Azmansyah, A., Baskara, A., Salma, T., & Lestari, T. (2024). Pengembangan Buku Panduan Badan Usaha Milik Rukun Tetangga (BUMRT) Untuk Meningkatkan Daya Saing Usaha Mikro. Jurnal Pendidikan Ekonomi (JUPE), 12(2), 238-243. https://doi.org/10.26740/jupe.v12n2.p238-243
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Copyright (c) 2024 Andri Eko Prabowo, Azmansyah Azmansyah, Agus Baskara, Tiara Salma, Tria Fuji Lestari (Author)
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