THE RELATIONSHIP BETWEEN WATCHING NARASI’S TIKTOK INTENSITY AND POLITICAL KNOWLEDGE LEVEL AMONG GENERATION Z
DOI:
https://doi.org/10.26740/kmkn.v12n4.p476%20-%20485Keywords:
Intensitas, Tiktok, Pengetahuan politik, Generasi ZAbstract
Generation Z, who grew up with technology, is deeply engaged with social media, including TikTok, which has become a vital platform for disseminating political information. The TikTok account "Narasi," founded by Najwa Shihab, captures their attention with content on politics, law, social issues, and inspirational stories. According to the uses and effects theory, the intensity of media consumption can influence knowledge, attitudes, and perceptions of social reality. This study employs a quantitative approach with a correlational design to examine the relationship between the intensity of watching TikTok Narasi and the level of political knowledge among Generation Z. Data were collected through an online questionnaire from 108 respondents who follow TikTok Narasi. Data analysis using Spearman's Rho correlation test showed a significance value of 0.00, indicating a significant relationship between the intensity of watching TikTok Narasi and political knowledge regarding the 2024 election. The correlation coefficient of 0.654 indicates a strong, positive, and direct relationship between these variables. The results suggest that there is a significant relationship between the intensity of watching TikTok Narasi and the level of political knowledge among Generation Z. The higher the intensity of watching TikTok Narasi, the greater the political knowledge of Generation Z about the 2024 presidential and vice-presidential candidates.
Keywords: Intensity, TikTok, Political Knowledge, Generation Z.
Downloads
References
Abdul, Mutib. 2019. “Hubungan Intensitas Penggunaan Media Sosial Dengan Fear Of Missing Out (FoMo) Pada Mahasiswa.” Skripsi, 7–37. http://repositori.usu.ac.id/.
Aprilianto, Achmad Avian, and Universitas Negeri Surabaya. 2023. “Korelasi Intensitas Menonton Tiktok Presiden Gen Z Terhadap Tingkat Pengetahuan Kebangsaan Remaja.” Civilia : Jurnal Kajian Hukum Dan Pendidikan Kewarganegaraan 2 (0): 14.
Aziz, Abdhul, and Bambang Eka Cahya Widodo. 2022. “Pengaruh Media Sosial Sebagai Sumber Pengetahuan Politik Generasi Z Terhadap Literasi Politik Pada Pemilu 2020.” Proceedings The 3rd UMY Grace 2022 2 (1): 73–86.
Borg, Maria, and Andrew Azzopardi. 2022. “Political Interest, Recognition and Acceptance of Voting Responsibility, and Electoral Participation: Young People’s Perspective.” Journal of Youth Studies 25 (4): 487–511. https://doi.org/10.1080/13676261.2021.1902963.
Fitria, Intan. 2019. “Hubungan Antara Intensitas Penggunaan Gadget Dengan Prestasi Belajar Siswa MAN 1 Bengkalis.” Journal of Wind Engineering and Industrial Aerodynamics 26 (1): 1–4. https://doi.org/10.1007/s11273-020-09706-3%0A
Floraya, NIfala Rizki. 2023. “Studi Uses and Gratification Followers Narasi TV Terhadap Konten Pemberitaan Pada Media Sosial Tiktok.” Skripsi, 31–41.
Halomoan, Timothy Jordan, dkk 2023. “Pengaruh Kualitas Informasi, Kegiatan Pemasaran Dan Reputasi Media Sosial Terhadap Kepercayaan Dan Keterlibatan Politik Generasi Z.” JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi). 10 (1): 441–61. https://doi.org/10.35794/jmbi.v10i1.48084.
Hindarto, Isni Hindriaty. 2022. “Tiktok and Political Communication of Youth: A Systematic Review.” JRP (Jurnal Review Politik) 12 (2): 146–76. https://doi.org/10.15642/jrp.2022.12.2.146-176.
Literat, Ioana, and Neta Kligler-Vilenchik. 2019. “Youth Collective Political Expression on Social Media: The Role of Affordances and Memetic Dimensions for Voicing Political Views.” New Media and Society 21 (9): 1988–2009. https://doi.org/10.1177/1461444819837571.
Mahmud, Ramli, Sastro M Wantu, Udin Hamim, and Padli Polone. 2022. “Sosialisasi Penguatan Preferensi Politik Siswa Sma Negeri 1 Pinogaluman Menjelang Pemilu Serentak 2024.” J-Dinamika Jurnal Pengabdian Masyarakat 7 (3): 526–32.
Misder, Misder, and Julianto Julianto. 2023. “Dampak TiKTok Dalam Mempengaruhi Generasi Muda.” Jurnal Teknologi Informasi 9 (1): 79–87. https://doi.org/10.52643/jti.v9i1.2993.
Nurrohmah, Ria Afriani, and Maya Mustika Kartika Sari. 2023. “Keefektifan Pemanfaatan Media Massa Oleh Pemilih Pemula Dalam Memperoleh Informasi Pilkada Tahun 2020 Di Kabupaten Gresik.” Journal of Civics and Moral Studies 7 (1): 61–75. https://doi.org/10.26740/jcms.v7n1.p61-75.
Ramdhini, Via Carviola, and Ahmad Fatoni. 2020. “Pengaruh Intensitas Menonton Video Youtube Dan Kredibilitas Beauty Vloggeer Terhadap Keputusan Pembelian (Studi Channel Youtube Suhay Salim Video ‘Wardah InstaPerfect Review Tutorial Swatches’).” Scriptura 10 (2): 53–59. https://doi.org/10.9744/scriptura.10.2.53-59.
Rika Ningsih, and Fatmawati Fatmawati. 2024. “Realitas Kesantunan Berbahasa Gen-Z Di Era Digital.” Jurnal Onoma: Pendidikan, Bahasa, Dan Sastra 10 (1): 215–24. https://doi.org/10.30605/onoma.v10i1.3167.
Zamora‐medina, Rocío, Andrius Suminas, and Shahira S. Fahmy. 2023. “Securing the Youth Vote: A Comparative Analysis of Digital Persuasion on TikTok Among Political Actors.” Media and Communication 11 (2): 218–31. https://doi.org/10.17645/mac.v11i2.6348.
Zulkifli, Ahmad. 2021. “Pengaruh Sosial Media Tiktok Terhadap Nasib Kebudayaan Nasional.” Ad-Dariyah: Jurnal Dialektika, Sosial Dan Budaya 2 (2): 34–47. https://doi.org/10.55623/ad.v2i2.81.
Rizaty, Monavia Ayu. 2023. “Data Jumlah Pengguna Tiktok di Indonesia hingga Oktober 2023.” https://dataindonesia.id/ekonomi-digital/detail/data-jumlah-pengguna-tiktok-di-indonesia-hingga-oktober-2023 (diakses pada 10 Januari 2024 pukul 11.08 PM)
Santika, Erlina F. 2023. “Kelompok Anak Muda Jadi Pengguna Terbesar Tiktok, Usia Berapakah Mereka?”. https://databoks.katadata.co.id/datapublish/2023/09/27/kelompok-anak-muda-jadi-pengguna-terbesar-tiktok-usia-berapa-mereka (diakses pada 10 Januari 2024 Pukul 10.00 PM)
Downloads
Published
How to Cite
Issue
Section
Abstract views: 237
,
PDF Downloads: 277
