PENGARUH FAKTOR INTERNAL DAN EKSTERNAL GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen D’Goda Coffee Pazkul Sidoarjo)

  • MERIENA PUTRI AJIWIBAWANI
DOI: https://doi.org/10.26740/jptn.v3n2.p%25p

Abstract

The result of the study shows that in the first hypothesis trial shows that lifestyle and the reference group together influence the purchasing decisions with F value 22,921 bigger than F table 3,093. And the significance value is 0,000  0,050. In the second hypothesis trial, it is known that lifestyle has positive and significant influence toward the purchasing decisions with t value (2,481)  t table (1,985) and the significance value is 0,015  0,050. The result of the third hypothesis trial shows that the reference group has positive and significant influence toward the purchasing decisions with t value (4,506)  t table (1,985) and significance value is 0,000  0,050. In conclusion, lifestyle and the reference group is influencing partially and simultaneously toward the consumers’ purchasing decisions in D’Goda Coffee Pazkul Sidoarjo.

 Key words:   D’Goda Coffee, lifestyle, reference group, purchasing decisions

Published
2015-06-11
How to Cite
PUTRI AJIWIBAWANI, M. (2015). PENGARUH FAKTOR INTERNAL DAN EKSTERNAL GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen D’Goda Coffee Pazkul Sidoarjo). Jurnal Pendidikan Tata Niaga (JPTN), 3(2). https://doi.org/10.26740/jptn.v3n2.p%p
Issue
Vol 3 No 2 (2015)
Section
Articles

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