PENGARUH DESAIN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MANIK-MANIK DI DESA GAMBANG KECAMATAN GUDO KABUPATEN JOMBANG
Abstract
Penelitian ini dilakukan untuk mengetahui pengaruh antara desain produk dan harga terhadap keputusan pembelian manik-manik di desa Gambang. Jenis penelitian ini adalah penelitian kuantitatif. Populasi penelitian adalah seluruh konsumen yang sedang melakukan keputusan pembelian manik-manik. Sampel penelitian diperoleh dari rumus slovin dengan kesalahan 10%, maka diperoleh jumlah 74 responden yang ditetapkan secara nonprobability sampling dengan teknik sampel insidental. Skala pengukuran yang digunakan skalaLlikert. Hasil analisis data yang diperoleh menunjukkan bahwa desain produk berpengaruh positif terhadap keputusan pembelian, harga berpengaruh positif terhadap keputusan pembelian, dan desain produk dan harga berpengaruh terhadap keputusan pembelian manik-manik di desa Gambang Kecamatan Gudo Kabupaten Jombang.
Kata Kunci: desain produk, harga, keputusan pembelian.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Jurnal Pendidikan Tata Niaga (JPTN) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
![](https://journal.unesa.ac.id/public/site/grafik.png)
![](https://journal.unesa.ac.id/public/site/pdf.png)