YUSI  SULISTIANA

doi:10.26740/jptn.v6n1.p%p

Penulis

YUSI SULISTIANA

DOI:

https://doi.org/10.26740/jptn.v6n1.p%25p

Abstrak

Penelitian ini dilatar belakangi oleh semakin bertambahnya lembaga bimbingan belajar. Citra merek yang terkenal menjadi bahan pertimbangan konsumen, dengan diikuti adanya promosi. Sesuai dengan keinginan konsumen Primagama adalah salah satu alternatif lembaga bimbingan belajar yang diminati di Mojokerto. Populasi pada penelitian ini adalah seluruh siswa SMA yang mengikuti bimbingan belajar di Primagama dengan jumlah 109 responden . Instrumen penelitian yang digunakan adalah angket dan dianalisis dengan regresi linier berganda.Hasil penelitian menunjukkan bahwa citra merek berpengaruh terhadap keputusan memilih Primagama. Promosi berpengaruh terhadap keputusan memilih Primagama. Citra merek dan promosi berpengaruh keputusan memilih Primagama.

Kata Kunci: Citra Merek, Promosi, Keputusan Pembelian

Unduhan

Data unduhan belum tersedia.

Unduhan

PDF (English)

Diterbitkan

2018-03-15

Cara Mengutip

SULISTIANA, Y. (2018). Jurnal Pendidikan Tata Niaga (JPTN), 6(1). https://doi.org/10.26740/jptn.v6n1.p%p

Unduh Sitasi

Terbitan

Vol 6 No 1 (2018)

Bagian

Articles

Lisensi

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