PENGARUH PEMANFAATAN PLATFORM E-COMMERCE DALAM PEMBELAJARAN DIGITAL MARKETING TERHADAP MINAT BERWIRAUSAHA DENGAN SELF-EFFICACY SEBAGAI VARIABEL MODERASI

Iit Sri Mulyani; Septyan Budy Cahya

doi:10.26740/jptn.v14n2.p243-253

Authors

Iit Sri Mulyani Universitas Negeri Surabaya
Septyan Budy Cahya

DOI:

https://doi.org/10.26740/jptn.v14n2.p243-253

Keywords:

E-commerce, digital marketing, interest in entreprenership, self-efficacy, MRA

Abstract

This study aims to analyze the effect of e-commerce platform utilization in Digital marketing learning on entrepreneurial interest with self-efficacy as a moderating variable in students of SMKN 4 Surabaya. This study uses a quantitative approach with an associative design. The research sample was 209 respondents using a saturated sampling technique. Data were collected through a Likert scale questionnaire and analyzed using linear regression analysis and Moderated Regression Analysis (MRA) with the help of IBM SPSS Statistics 22. The results showed that e-commerce platform utilization had a positive and significant effect on entrepreneurial interest. In addition, self-efficacy was proven to moderate the effect of e-commerce platform utilization on entrepreneurial interest. This finding indicates that self-efficacy strengthens the influence of e-commerce platform utilization in increasing students' entrepreneurial interest.

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