Pengaruh Gaya Hidup dan Literasi Ekonomi terhadap Perilaku Konsumtif untuk Produk Fashion Mahasiswa Pendidikan Ekonomi FKIP UNS Angkatan 2021-2023

Abstract

This research aims to determine (1) Testing the influence of lifestyle on consumptive behavior for fashion products for FKIP UNS Economic Education students class 2021-2023 (2) Testing the influence of economic literacy on consumptive behavior for fashion products for FKIP UNS Economic Education students class 2021-2023 (3) Testing the influence of lifestyle and economic literacy simultaneously on consumer behavior for fashion products of FKIP UNS Economic Education students class 2021-2023. This research is quantitative research with a survey method. The population used in the research were FKIP Economics Education students class 2021, 2022 and 2023. The data collection method used was using a questionnaire distributed via Google Form with a population of 380 students and a sample of 195 students. The sampling technique uses purposive sampling. The analysis in this research uses multiple linear regression. The results of this study prove that (1) lifestyle has a positive and significant effect on consumptive behavior for fashion products (2) economic literacy has a negative and significant effect on consumptive behavior for fashion products (3) lifestyle and economic literacy has a positive and significant effect on consumptive behavior for fashion products.