PENGARUH PROMOSI PENJUALAN DAN STORE ATMOSPHERE  TERHADAP KEPUTUSAN PEMBELIAN DI LOTTEMART MARVELL CITY SURABAYA

FRIEDHA  THANIA

doi:10.26740/jptn.v5n1.p%p

PENGARUH PROMOSI PENJUALAN DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN DI LOTTEMART MARVELL CITY SURABAYA

Authors

FRIEDHA THANIA

DOI:

https://doi.org/10.26740/jptn.v5n1.p%25p

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh promosi penjualan dan store atmosphere terhadap keputusan pembelian. Responden berjumlah 357 orang yang melakukan transaksi di lottemart marvell city surabaya. Berdasarkan hasil analisis di ketahui adanya hubungan positif antara variabel promosi penjualan terhadap keputusan pembelian sebesar 0,282%, store atmosphere terhadap keputusan pembelian sebesar 0,278 % di lotte Mart marvell City surabaya.

Kata kunci: promosi penjualan, store atmosphere dan keputusan pembelian

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Published

2016-10-28

How to Cite

THANIA, F. (2016). PENGARUH PROMOSI PENJUALAN DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN DI LOTTEMART MARVELL CITY SURABAYA. Jurnal Pendidikan Tata Niaga (JPTN), 5(1). https://doi.org/10.26740/jptn.v5n1.p%p

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Issue

Vol. 5 No. 1 (2017)

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Articles

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