PENGARUH PROMOSI PENJUALAN DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN DI LOTTEMART MARVELL CITY SURABAYA
Abstract
Tujuan penelitian ini untuk mengetahui pengaruh promosi penjualan dan store atmosphere terhadap keputusan pembelian. Responden berjumlah 357 orang yang melakukan transaksi di lottemart marvell city surabaya. Berdasarkan hasil analisis di ketahui adanya hubungan positif antara variabel promosi penjualan terhadap keputusan pembelian sebesar 0,282%, store atmosphere terhadap keputusan pembelian sebesar 0,278 % di lotte Mart marvell City surabaya.
Kata kunci: promosi penjualan, store atmosphere dan keputusan pembelian
Published
2016-10-28
How to Cite
THANIA, F. (2016). PENGARUH PROMOSI PENJUALAN DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN DI LOTTEMART MARVELL CITY SURABAYA. Jurnal Pendidikan Tata Niaga (JPTN), 5(1). https://doi.org/10.26740/jptn.v5n1.p%p
Issue
Section
Articles
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Jurnal Pendidikan Tata Niaga (JPTN) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Abstract Views: 66
PDF Downloads: 115
