PENGARUH SUASANA CAFE DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN DI MERDEKA CAFE NGANJUK

  • ISNA AMINATUS SHOLIHAH
DOI: https://doi.org/10.26740/jptn.v8n1.p%25p

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh suasana cafe dan kualitas layanan baik secara parsial maupun simultan terhadap kepuasan konsumen di Merdeka Cafe Nganjuk. Jenis penelitian ini adalah penelitian deskriptif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen Merdeka Cafe Nganjuk, sample dalam penelitian ini sebanyak 96 responden yang diperoleh menggunakan teknik nonprobability sampling. Teknik pengumpulan data menggunakan angket, dokumen, dan observasi. Teknik analisis data yang digunakan adalah analisis regresi linear berganda dengan alat bantu SPSS versi 23.0. Simpulan penelitian ini adalah suasana cafe dan kualitas layanan secara parsial maupun simultan berpengaruh positif dan signifikan terhadap kepuasan konsumen di Merdeka Cafe Nganjuk.

Kata kunci:Suasana Cafe, Kualitas Layanan, Kepuasan Konsumen

Published
2020-06-12
How to Cite
AMINATUS SHOLIHAH, I. (2020). PENGARUH SUASANA CAFE DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN DI MERDEKA CAFE NGANJUK. Jurnal Pendidikan Tata Niaga (JPTN), 8(1). https://doi.org/10.26740/jptn.v8n1.p%p
Issue
Vol 8 No 1 (2020)
Section
Article

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