PENGARUH KONTEN MEDIA SOSIAL DAN PERSEPSI HARGA TERHADAP PERILAKU KONSUMTIF PADA MAHASISWA UNESA
Keywords:
Consumptive Behavior, Price perceptions, Social Media Content
Abstract
The reason of this think about was to decide the impact of the social media content and price perceptions on the consumptive behavior of Surabaya State University students. The sample consisted of 376 respondents who are users of the social media application, know how to buy at the social media and have made purchases at the social media. The sampling technique is using purposive sampling technique. The data collection technique uses an online questionnaire in the form of a google form, data analysis uses the SmartPLS 3.0 platform. The results of this study prove that Media sosial content influence consumptive behavior and price perceptions affect consumptive behavior.
References
Artanti, Y, F Hari Prasetyo, and R Sulistyowati. 2019. “How Social Media Marketing Influences Online Purchasing Decision: Study of the Viral Marketing and Perceived Ease of Use.” KnE Social Sciences 3(11): 988.
Ghozali, Imam. 2012. PARTIAL LEAST SQUARES KONSEP, TEKNIK, DAN APLIKASI Menggunakan Program SmartPLS 3.0.
Ilaisyah, Hamidah Lailanur, and Raya Sulistyowati. 2020. “PENGARUH BRAND AMBASSADOR DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MARKETPLACE TOKOPEDIA.” 2(04): 61–65. https://www.biorxiv.org/content/10.1101/2020.03.06.976126v1.
Kharisma, Diah Ananda, and Zuhrinal M Nawawi. 2023. “View of PENGARUH APLKASI TIK TOK SHOP TERHADAP MINAT BERWIRAUSAHA MAHASISWA (Studi Kasus Mahasiswa Manajemen FEBI UINSU).” Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan 3: 22–31.
Maulana Ibrahim, Mochamad, and Rahmat Edi Irawan. 2021. 7 Jurnal Representamen Pengaruh Konten Media Sosial Terhadap Sumber Informasi Pandemi Covid-19.
Miranda, Sofia. 2017. “Miranda, Sofia.” Standar Kinerja Supervisor Pada Housekeeping Departement Di Grand Jatra Hotel Pekanbaru 4(2): 1–15.
Mustomi, Dede et al. 2020. “PENGARUH MEDIA SOSIAL TERHADAP PERILAKU KONSUMTIF MAHASISWA THE INFLUENCE OF SOCIAL MEDIA ON CONSUMPTIVE BEHAVIOR PENDAHULUAN Informasi Dan Teknologi Adalah Dua Faktor Yang Tidak Hanya Membawa Perubahan Dalam Dunia E-Commerce Tetapi Juga Merevolusi Cara B.” 4: 133–47.
Nurul Agustin, Amron. 2022. “View of PENGARUH INFLUENCER MARKETING DAN PERSEPSI HARGA TERHADAP MINAT BELI SKINCARE PADA TIKTOK SHOP.” Jurnal Ekonomi dan Bisnis 5: 49–61.
Nuzuli Rohmah, Lailah. 2019. “Pengaruh Instagram Online Store Dan Konformitas Terhadap Gaya Hidup Konsumtif Mahasiswa Di Surabaya.” Jurnal Pendidikan Tata Niaga (JPTN) 7(3).
Oktaviani, Ade Ayu, Siti Komsiah, and Syaifuddin. 2022. Uses And Gratification: Uji Pengaruh Konten Dalam Fitur Tiktok Shop Terhadap Perilaku Konsumtif Belanja. https://journals.upi-yai.ac.id/index.php/ikraith-humaniora/issue/archive.
Pidada, Ida Ayu Iswari, and Putu Gede Genta Taruna Suyasa. 2021. “The Impact of Content Marketing, Influencers, and E-Promotion on Purchase Intention.” Jurnal Ekonomi dan Bisnis Airlangga 31(2): 117.
Prabowo, Septi Aji. 2018. “Pengaruh Suasana Toko, Kualitas Pelayanan, Kepercayaan, Dan Persepsi Harga Terhadap Minat Beli Ulang Konsumen Mirota Kampus Godean.” Jurnal Ekobis Dewantara 1(7): 155–126.
Pratiwi, Ayu. W, and RAYA Sulistyowati. 2020. “Pengaruh Inovasi Produk Dan Social Media Marketing Terhadap Sales Performance Pada Ikm Batik Gedog Kabupaten Tuban.” Jurnal Pendidikan Tata Niaga (JPTN) 8(1): 681–87. https://scholar.google.co.id/citations?user=VoOt8ggAAAAJ&hl=en#d=gs_md_cita-d&u=%2Fcitations%3Fview_op%3Dview_citation%26hl%3Den%26user%3DVoOt8ggAAAAJ%26citation_for_view%3DVoOt8ggAAAAJ%3A1qzjygNMrQYC%26tzom%3D-420.
Riskyady, Yafi Faishal, and Raya Sulistyowati. 2021. “Pengaruh Media Sosial Dan Harga Terhadap Keputusan Pembelian Tiket Pertandingan Sepak Bola Persebaya Pada Loket.Com.” Jurnal Pendidikan Tata Niaga (JPTN) 9(2): 1181–87. https://jurnalmahasiswa.unesa.ac.id/index.php/jptn/article/view/36108.
Ronasih, Marida Yulia, and Hardani Widhiastuti. 2021. “Kualitas Pelayanan, Faktor Emosional Dan Persepsi Harga Terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen.” PHILANTHROPY: Journal of Psychology 5(1): 109.
Ryski Pusvitasari, Yusticia. 2022. ANALISIS PENGGUNAAN FITUR TIKTOK SHOP PADA PERILAKU KONSUMTIF MAHASISWA FAKULTAS DAKWAH IAIN SALATIGA.
Saifuddin, Much. Fuad. 2018. “E-Learning Dalam Persepsi Mahasiswa.” Jurnal VARIDIKA 29(2): 102–9.
Saryadi et al. 2023. “Minat Konsumen Membeli Produk Online Melalui Tik Tok Shop Ditinjau Dari.” 1(3): 39–47.
Sunanik. 2016. “An Analysis of Factors That Influenced Students ’ Consumption Behavior at STKIP PGRI Tulungagung.” IOSR Journal of Business and Management (IOSR-JBM) 18(11): 15–20.
Tsana, Inas, and Shofwan. 2020. “Analisis Faktor-Faktor Yang Mempengaruhi Transaksi Belanja Online Via Platform Marketplace (Studi Kasus: Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Brawijaya).” Jurnal Ilmiah Mahasiswa FEB Universitas Brawijaya 8(2). https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/6677/5790.
Widyaningrum, Sandra, and Ni Wayan Sukmawati Puspitadewi. 2016. “Perbedaan Perilaku Konsumtif Ditinjau Dari Tipe Kepribadian Pada Siswa Sekolah Menengah Atas.” Jurnal Psikologi Teori dan Terapan 6(2): 102.
Ghozali, Imam. 2012. PARTIAL LEAST SQUARES KONSEP, TEKNIK, DAN APLIKASI Menggunakan Program SmartPLS 3.0.
Ilaisyah, Hamidah Lailanur, and Raya Sulistyowati. 2020. “PENGARUH BRAND AMBASSADOR DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MARKETPLACE TOKOPEDIA.” 2(04): 61–65. https://www.biorxiv.org/content/10.1101/2020.03.06.976126v1.
Kharisma, Diah Ananda, and Zuhrinal M Nawawi. 2023. “View of PENGARUH APLKASI TIK TOK SHOP TERHADAP MINAT BERWIRAUSAHA MAHASISWA (Studi Kasus Mahasiswa Manajemen FEBI UINSU).” Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan 3: 22–31.
Maulana Ibrahim, Mochamad, and Rahmat Edi Irawan. 2021. 7 Jurnal Representamen Pengaruh Konten Media Sosial Terhadap Sumber Informasi Pandemi Covid-19.
Miranda, Sofia. 2017. “Miranda, Sofia.” Standar Kinerja Supervisor Pada Housekeeping Departement Di Grand Jatra Hotel Pekanbaru 4(2): 1–15.
Mustomi, Dede et al. 2020. “PENGARUH MEDIA SOSIAL TERHADAP PERILAKU KONSUMTIF MAHASISWA THE INFLUENCE OF SOCIAL MEDIA ON CONSUMPTIVE BEHAVIOR PENDAHULUAN Informasi Dan Teknologi Adalah Dua Faktor Yang Tidak Hanya Membawa Perubahan Dalam Dunia E-Commerce Tetapi Juga Merevolusi Cara B.” 4: 133–47.
Nurul Agustin, Amron. 2022. “View of PENGARUH INFLUENCER MARKETING DAN PERSEPSI HARGA TERHADAP MINAT BELI SKINCARE PADA TIKTOK SHOP.” Jurnal Ekonomi dan Bisnis 5: 49–61.
Nuzuli Rohmah, Lailah. 2019. “Pengaruh Instagram Online Store Dan Konformitas Terhadap Gaya Hidup Konsumtif Mahasiswa Di Surabaya.” Jurnal Pendidikan Tata Niaga (JPTN) 7(3).
Oktaviani, Ade Ayu, Siti Komsiah, and Syaifuddin. 2022. Uses And Gratification: Uji Pengaruh Konten Dalam Fitur Tiktok Shop Terhadap Perilaku Konsumtif Belanja. https://journals.upi-yai.ac.id/index.php/ikraith-humaniora/issue/archive.
Pidada, Ida Ayu Iswari, and Putu Gede Genta Taruna Suyasa. 2021. “The Impact of Content Marketing, Influencers, and E-Promotion on Purchase Intention.” Jurnal Ekonomi dan Bisnis Airlangga 31(2): 117.
Prabowo, Septi Aji. 2018. “Pengaruh Suasana Toko, Kualitas Pelayanan, Kepercayaan, Dan Persepsi Harga Terhadap Minat Beli Ulang Konsumen Mirota Kampus Godean.” Jurnal Ekobis Dewantara 1(7): 155–126.
Pratiwi, Ayu. W, and RAYA Sulistyowati. 2020. “Pengaruh Inovasi Produk Dan Social Media Marketing Terhadap Sales Performance Pada Ikm Batik Gedog Kabupaten Tuban.” Jurnal Pendidikan Tata Niaga (JPTN) 8(1): 681–87. https://scholar.google.co.id/citations?user=VoOt8ggAAAAJ&hl=en#d=gs_md_cita-d&u=%2Fcitations%3Fview_op%3Dview_citation%26hl%3Den%26user%3DVoOt8ggAAAAJ%26citation_for_view%3DVoOt8ggAAAAJ%3A1qzjygNMrQYC%26tzom%3D-420.
Riskyady, Yafi Faishal, and Raya Sulistyowati. 2021. “Pengaruh Media Sosial Dan Harga Terhadap Keputusan Pembelian Tiket Pertandingan Sepak Bola Persebaya Pada Loket.Com.” Jurnal Pendidikan Tata Niaga (JPTN) 9(2): 1181–87. https://jurnalmahasiswa.unesa.ac.id/index.php/jptn/article/view/36108.
Ronasih, Marida Yulia, and Hardani Widhiastuti. 2021. “Kualitas Pelayanan, Faktor Emosional Dan Persepsi Harga Terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen.” PHILANTHROPY: Journal of Psychology 5(1): 109.
Ryski Pusvitasari, Yusticia. 2022. ANALISIS PENGGUNAAN FITUR TIKTOK SHOP PADA PERILAKU KONSUMTIF MAHASISWA FAKULTAS DAKWAH IAIN SALATIGA.
Saifuddin, Much. Fuad. 2018. “E-Learning Dalam Persepsi Mahasiswa.” Jurnal VARIDIKA 29(2): 102–9.
Saryadi et al. 2023. “Minat Konsumen Membeli Produk Online Melalui Tik Tok Shop Ditinjau Dari.” 1(3): 39–47.
Sunanik. 2016. “An Analysis of Factors That Influenced Students ’ Consumption Behavior at STKIP PGRI Tulungagung.” IOSR Journal of Business and Management (IOSR-JBM) 18(11): 15–20.
Tsana, Inas, and Shofwan. 2020. “Analisis Faktor-Faktor Yang Mempengaruhi Transaksi Belanja Online Via Platform Marketplace (Studi Kasus: Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Brawijaya).” Jurnal Ilmiah Mahasiswa FEB Universitas Brawijaya 8(2). https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/6677/5790.
Widyaningrum, Sandra, and Ni Wayan Sukmawati Puspitadewi. 2016. “Perbedaan Perilaku Konsumtif Ditinjau Dari Tipe Kepribadian Pada Siswa Sekolah Menengah Atas.” Jurnal Psikologi Teori dan Terapan 6(2): 102.
Published
2024-04-30
How to Cite
Ishomi, M., & Sulistyowati, R. (2024). PENGARUH KONTEN MEDIA SOSIAL DAN PERSEPSI HARGA TERHADAP PERILAKU KONSUMTIF PADA MAHASISWA UNESA. Jurnal Pendidikan Tata Niaga (JPTN), 12(1), 20-26. https://doi.org/10.26740/jptn.v11n3.p363-370
Section
Article
Copyright (c) 2024 Muhammad Dzaki Ishomi, Raya Sulistyowati
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Jurnal Pendidikan Tata Niaga (JPTN) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Abstract Views: 149
PDF Downloads: 162
