PENGARUH SUASANA TOKO DAN KEANEKARAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN TOSERBA MAYA DI KEC. RANDUBLATUNG KAB. BLORA

LELA  AGUSTINA

doi:10.26740/jptn.v5n1.p%p

PENGARUH SUASANA TOKO DAN KEANEKARAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN TOSERBA MAYA DI KEC. RANDUBLATUNG KAB. BLORA

Authors

LELA AGUSTINA

DOI:

https://doi.org/10.26740/jptn.v5n1.p%25p

Abstract

Tujuan dari penelitian untuk mengetahui dan menganalisis pengaruh suasana toko dan keanekaragaman produk terhadap keputusan pembelian pada konsumen Toserba Maya di Kec. Randublatung Kab. Blora. Pada analisis data hasil yang diperoleh menunjukkan bahwa suasana toko (X₁) berpengaruh secara signifikan terhadap keputusan pembelian dan keanekaragaman produk (X₂) berpengaruh secara signifikan terhadap keputusan pembelian konsumen Toserba Maya di Kec. Randublatung Kab. Blora.

Kata kunci : Suasana Toko, Keanekaragaman Produk, dan Keputusan Pembelian.

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Published

2016-12-29

How to Cite

AGUSTINA, L. (2016). PENGARUH SUASANA TOKO DAN KEANEKARAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN TOSERBA MAYA DI KEC. RANDUBLATUNG KAB. BLORA. Jurnal Pendidikan Tata Niaga (JPTN), 5(1). https://doi.org/10.26740/jptn.v5n1.p%p

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Vol. 5 No. 1 (2017)

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