PEMANFAATAN PLATFORM DIGITAL SEBAGAI SARANA PEMASARAN BAGI UMKM
DOI:
https://doi.org/10.26740/jptn.v11n3.p343-351Keywords:
digital platforms, marketing tools, MSMEsAbstract
Advances in technology and information have brought significant changes to aspects of human life, one of which is in the field of marketing. This study aims to find out how to use digital platforms as a marketing tool for MSMEs in Kampung Kue. The type of research used is descriptive qualitative. The results of the study stated that the use of digital platforms as a marketing tool for MSMEs in Kampung Kue was less active.
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Published
2024-04-30
How to Cite
Natania, A. T., & Dwijayanti, R. (2024). PEMANFAATAN PLATFORM DIGITAL SEBAGAI SARANA PEMASARAN BAGI UMKM. Jurnal Pendidikan Tata Niaga (JPTN), 12(1), 1–8. https://doi.org/10.26740/jptn.v11n3.p343-351
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