KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA FIXIE ZENITH DISURABAYA

Penulis

  • MUHAMMAD FIKRI

DOI:

https://doi.org/10.26740/jptn.v1n1.p%25p

Abstrak

Needs for a clean air are encouraging public awareness to reduce the air pollution, one of which is by cycling. The phenomenon that occurs is that cycling is now start to life style are public, in line with Indonesian government efforts to promote cycling through "Car Free Day". More that produce variants of bicycles, including the most favored category  Fixie cycle, namely the Fixie Zenith which famous by its comfort for driving in the big cities. This research aims to determine the effect of product quality and price simultaneously and partially to the purchase decision of Fixie Zenith Bike. Results showed that simultaneous Quality Product and Price affect the purchase decision. While the magnitude Results showed that the Quality Product are partially shown to have high significant influence on purchase decision.

 

Keywords: Quality Product, Price, Purchase Decision.

Unduhan

Data unduhan belum tersedia.

Unduhan

Diterbitkan

2013-02-04

Cara Mengutip

FIKRI, M. (2013). KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA FIXIE ZENITH DISURABAYA. Jurnal Pendidikan Tata Niaga (JPTN), 1(1). https://doi.org/10.26740/jptn.v1n1.p%p

Terbitan

Vol 1 No 1 (2013)

Bagian

Articles

Lisensi

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

Jurnal Pendidikan Tata Niaga (JPTN) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Creative Commons License

Abstract views: 93 , PDF Downloads: 279