ANALISIS PENERAPAN INOVASI PRODUK PADA KINERJA PEMASARAN
DOI:
https://doi.org/10.26740/jptn.v5n2.p%25pAbstrak
Kinerja pemasaran dengan mengunakan inovasi produk memadukan kreativitas, pengetahuan serta teknologi dalam kinerjanya. Pengaplikasian kreativitas, pengetahuan serta teknologi dalam kinerja pemasaran meliputi perluasan lini produk, produk tiruan dan produk baru. Kinerja pemasaran memberikan kontribusi berupa jumlah penjualan yang terjadi pada perusahaan. Dengan mengunakan analisis penelitian terdahulu (literature review) penelitian ini bertujuan untuk menemukan dampak penerapan inovasi produk pada kinerja pemasaran.
Kata Kunci: inovasi produk, kreativitas, kinerja pemasaran.
Unduhan
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Jurnal Pendidikan Tata Niaga (JPTN) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Abstract views: 179
,
PDF Downloads: 151
