Vol. 8 No. 2 (2024): The Commercium

artikel

• IMPLEMENTATION OF J99 FOUNDATION'S CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAM IN AN EFFORT TO IMPROVE CORPORATE IMAGE THROUGH THE SOCIO-CULTURAL SECTOR IN THE GREATER MALANG AREA

  Akhmad Ainur Roziqin,  Universitas Negeri Surabaya,  Indonesia

  Muhammad Danu Winata,  Universitas Negeri Surabaya,  Indonesia

  1-11

  Abstract views: 113 , PDF downloads: 132

  • PDF

• GREEN MARKETING COMMUNICATION STRATEGY AT HALO IJO SUPPORTING ENVIRONMENTAL-FRIENDLY CAMPAIGN TO CONSUMERS

  Wikan Putra Pamungkas,  Universitas Negeri Surabaya,  Indonesia

  Putri Aisyiyah Rachma,  Universitas Negeri Surabaya,  Indonesia

  12-25

  Abstract views: 161 , PDF downloads: 95

  • PDF

• ANALYSIS OF SURABAYA WOMEN'S GEN Z RECEPTION TO PRODUCT SALES MUSLIM CLOTHING ON LIVE TIKTOK SHOP

  Yazz Daniar Izzah Salsabilah,  Universitas Negeri Surabaya,  Indonesia

  Puspita Sari Sukardani,  Universitas Negeri Surabaya,  Indonesia

  26-37

  Abstract views: 108 , PDF downloads: 170

  • PDF

• Stand Up Comedian Dramaturgy in Conveying Opinions and Social Criticism

  Gusti Ayu Yulia Dewi,  Universitas Negeri Surabaya,  Indonesia

  Gilang Gusti Aji,  Universitas Negeri Surabaya,  Indonesia

  38-48

  Abstract views: 85 , PDF downloads: 274

  • PDF

• THE INFLUENCE OF ELECTRONIC WORD OF MOUTH ON ONLINE PURCHASE DECISIONS FOR MONITOR PRODUCTS Survey to GTID Discord Forum Members

  Ivan Rizqi Firdaus,  Universitas Negeri Surabaya,  Indonesia

  Anam Miftakhul Huda,  Universitas Negeri surabaya,  Indonesia

  49-59

  Abstract views: 156 , PDF downloads: 106

  • PDF

• THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) ON IMAGE PT TERMINAL TELUK LAMONG (STUDY ON THE UMKM KANTIN AND UMKM CORNER)

  Irndika Pramestya Mardiana,  Universitas Negeri Surabaya,  Indonesia

  Tatak Setiadi,  Universitas Negeri Surabaya,  Indonesia

  60-70

  Abstract views: 104 , PDF downloads: 125

  • PDF

• PENGARUH PROMOSI INSTAGRAM @SSCHILDSIDOARJO TERHADAP MINAT MENJADI RELAWAN PADA PROGRAM KELAS MERDEKA SAVE STREET CHILD SIDOARJO (Studi Pada Relawan Komunitas Save Street Child Sidoarjo)

  Laurita Maudia,  Universitas Negeri Surabaya,  Indonesia

  Puspita Sukardani,  Universitas Negeri Surabaya,  Indonesia

  71-78

  Abstract views: 135 , PDF downloads: 122

  • PDF

• PENGARUH MOTIF PENGGUNAAN APLIKASI RRI DIGITAL TERHADAP MINAT DENGAR DI RADIO REPUBLIK INDONESIA

  Yulia Putri Sulistya,  Universitas Negeri Surabaya,  Indonesia

  Jauhar Wahyuni,  Universitas Negeri Surabaya,  Indonesia

  79-86

  Abstract views: 232 , PDF downloads: 258

  • PDF

• THE INFLUENCE OF DIGITAL MARKETING AND WORD OF MOUTH ON INCREASING BRAND AWARENESS AT PT. CICIL SOLUSI MITRA TEKNOLOGI IN THE CITY OF SURABAYA

  Athiyya Nabila,  Universitas Negeri Surabaya,  Indonesia

  Fitri Norhabiba,  Universitas Negeri Surabaya,  Indonesia

  87-97

  Abstract views: 104 , PDF downloads: 97

  • PDF

• LM WEDDING PLANNER & EVENT ORGANIZER COMMUNICATION PATTERNS IN ESTABLISHING BUSINESS RELATIONSHIPS WITH VENDORS

  Angelia Devi Syifa'urrahmah,  Universitas Negeri Surabaya,  Indonesia

  Puspita Sari Surkadani,  Universitas Negeri Surabaya,  Indonesia

  98-111

  Abstract views: 86 , PDF downloads: 272

  • PDF

• AUDIENCE PERCEPTION OF THE CAMPAIGN MESSAGE "STAND UP AGAINST STREET" HARASSMENT" L'OREAL PARIS INDONESIA

  Fernanda Ayu Ningtyas,  Universitas Negeri Surabaya,  Indonesia

  Putri Aisyiyah Rachma,  Universitas Negeri Surabaya,  Indonesia

  112-123

  Abstract views: 129 , PDF downloads: 133

  • PDF

• REPRESENTASI FEMINISME LIBERAL DALAM FILM BARBIE 2023 (Analisis Semiotika John Fiske pada Media Film)

  Dara Nabila Salsabyla,  Universitas Negeri Surabaya,  Indonesia

  Mutiah Mutiah,  Universitas Negeri Surabaya,  Indonesia

  124-133

  Abstract views: 220 , PDF downloads: 232

  • PDF

• SALES PROMOTION STRATEGIES IN INCREASING INDIHOME SALES WITH THE STOP-SIT APPROACH (A Case Study of IndiHome Cikarang Barat PT. Telkom Indonesia)

  Rahmania Mega Kirana,  Universitas Negeri Surabaya,  Indonesia

  Vinda Maya Setianingrum,  Universitas Negeri Surabaya,  Indonesia

  134-145

  Abstract views: 199 , PDF downloads: 459

  • PDF

• ANALISIS SENTIMEN KOMENTAR YOUTUBE VIRTUAL TOUR 360° WISATA BALI OLEH KEMENPAREKRAF

  Pandya Paramitha Prabaswaratna Dewati,  Universitas Negeri Surabaya,  Indonesia

  Puspita Sari Sukardani,  Universitas Negeri Surabaya,  Indonesia

  146-153

  Abstract views: 122 , PDF downloads: 89

  • PDF

• ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE TERHADAP PERTENGKARAN RUMAH TANGGA DALAM FILM “PERFECT STRANGERS”

  Herwin Firmansyah,  Universitas Negeri Surabaya,  Indonesia

  Tsuroyya S.S., M.A.,  Universitas Negeri Surabaya,  Indonesia

  154-162

  Abstract views: 143 , PDF downloads: 974

  • PDF

• ANALYSIS OF CONSUMER RECEPTIONS TOWARDS LIVE STREAMING TIKTOK SHOP IN ANIMAL AND PLANT SALES ACCOUNTS

  Rosyada Dinda Aulia,  Universitas Negeri Surabaya,  Indonesia

  Herma Retno Prabayanti,  Universitas Negeri Surabaya,  Indonesia

  163-172

  Abstract views: 73 , PDF downloads: 188

  • PDF

• THE INFLUENCE OF POLITICAL ISSUES ON SOCIAL MEDIA INSTAGRAM @GANJAR_PRANOWO ON THE PREFERENCES OF GENERATION Z SURABAYA IN THE 2024 PRESIDENTIAL ELECTION

  Andri Firmanda Ramadhana,  Universitas Negeri Surabaya,  Indonesia

  Mutiah Mutiah,  Universitas Negeri Surabaya,  Indonesia

  173-180

  Abstract views: 150 , PDF downloads: 153

  • PDF

• STRATEGI HUMAS DIGITAL BADAN NARKOTIKA NASIONAL PROVINSI JAWA TIMUR DALAM MEMBUAT KONTEN PENCEGAHAN PENYALAHGUNAAN NARKOBA (Studi Media Sosial Instagram @infobnnp_jatim dan Website jatim.bnn.go.id)

  Rinda Meilda Cahyani,  Universitas Negeri Surabaya,  Indonesia

  Mutiah .,  Universitas Negeri Surabaya,  Indonesia

  181-191

  Abstract views: 251 , PDF downloads: 279

  • PDF

• THE MEANING OF THE LYRICS OF THIS SONG, THE TITLE IS LATER IN THE WORK OF NOSTRESS AS A MEDIA FOR SOCIAL CRITICISM

  Alfath Imam Ahsan,  Universitas Negeri Surabaya,  Indonesia

  Danang Tandyonomanu,  Universitas Negeri Surabaya,  Indonesia

  192-201

  Abstract views: 133 , PDF downloads: 250

  • PDF

• STRATEGI REBRANDING PEMERINTAH KOTA PASURUAN DALAM MENINGKATKAN JUMLAH WISATAWAN (Studi Kasus Pasuruan Kota Madinah)

  Zidane Imanadin Firdaus,  Universitas Negeri Surabaya,  Indonesia

  Tatak Setiadi,  Universitas Negeri Surabaya,  Indonesia

  202-210

  Abstract views: 143 , PDF downloads: 158

  • PDF