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Abstract

Sustainable environment is a primary focus in achieving the Sustainable Development Goals (SDGs), particularly in urban development and addressing climate change. The green economy is an approach that considers environmental and sustainability aspects in measuring and reporting the economy of a region or organization. This study employs a qualitative approach to describe green accounting and the environmental industry, comparing observed phenomena with existing theories. The analysis indicates that the Jember District Government actively promotes the green economy through local community and business engagement. Initiatives such as Pusaka Lingkungan and Jember Fashion Carnaval serve as platforms to implement strategies for establishing a green economy, encompassing the greening of economic development structures and processes; fiscal and monetary policies; financial markets; industries, businesses, and corporations; as well as education, mass media, and public involvement. The Jember District Government should maximize adherence to central government directives to support national efforts in the green economy for a comprehensive implementation of the national green economy strategy.