PERSEPSI KONSUMEN TERHADAP MAKEUP FLAWLESS DALAM TATA RIAS PENGANTIN MODIFIKASI DI MOJOKERTO

Abstract

Consumer and Makeup Artist (MUA) perceptions of flawless makeup in modified bridal makeup in Mojokerto
show a high level of appreciation. Consumers view this makeup style as capable of creating a natural,
lightweight, and elegant appearance, making it in line with modern beauty trends without diminishing the charm
of local culture. Meanwhile, MUAs see flawless makeup as an innovation that combines contemporary makeup
techniques with traditional touches, ensuring its relevance across various groups.This study aims to analyze
public perception of flawless makeup in modified bridal makeup and to identify the factors that influence
consumer interest in using the services of makeup artists (MUAs) in Mojokerto. The research employed a
quantitative descriptive method, with data collected through a closed-ended questionnaire distributed to
30 respondents, observations of five professional MUAs, and a literature review as supporting data. Data analysis
was conducted using SPSS software, including tests of validity, reliability, normality, heteroskedasticity, F-tests,
and T-tests. The results indicate that consumers have a highly positive perception of flawless makeup. Consumer
interest is also high, influenced by the visual appeal of the makeup, effective promotion through social media, and
the quality of MUA services. Flawless makeup is perceived not only as enhancing the bride’s appearance but also
as aligning with cultural values and the personal needs of modern brides. This study is expected to provide
practical contributions for MUAs in developing service strategies and to serve as a scholarly reference for further
research in the field of contemporary makeup and beauty