Minat Masyarakat Palembang Terhadap Pemilihan Tata Rias Pengantin Pada Pelaksanaan Pernikahan

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Abstract

Palembang people's interest in the selection of bridal makeup in the implementation of marriage. The purpose of

this study was to determine the public interest in Siger Sunda bridal makeup in Palembang and the factors that

influence the interest of Palembang people related to the cultural customs of Palembang society. This research

method is observation, interview and questionnaire method conducted in Palembang city, Seberang Ulu I and II

sub-districts. Data analysis techniques using descriptive with quantitative methods, which are intended to describe

the accurate state or facts of the observed object as many as 50 brides-to-be with Total Sampling technique. The

results of this study indicate that the interest of prospective brides in the selection of Sundanese Siger makeup in

Seberang Ulu I and II Districts is the most dominant indicator of internal factors with high criteria as much as

0.2%. Based on these results, the average interest in internal factors of prospective brides in choosing Sundanese

Siger makeup is 79% with high criteria. Prospective brides choose makeup that is attractive and suits their

personality such as Sundanese Siger, which reflects beauty. However, cost is also an important consideration for

choosing Siger Sunda makeup because it is simpler and more economical.

Keywords: Palembang Community Interest, Culture, Aesan Gede Bridal Makeup.