HUBUNGAN ANTARA GREEN ATTITUDES DENGAN GREEN CONSUMER BEHAVIOUR DALAM PEMBELIAM PRODUK ECO-FREINDLY PADA MAHASISWA

  • Cynara Nafisa Amanah Universitas Negeri Surabaya
  • . Satiningsih Universitas Negeri Surabaya
DOI: https://doi.org/10.26740/cjpp.v9i1.46595

Abstract

Abstrak

Isu keberlanjutan dan kelestarian lingkungan saat ini menjadi hal penting dan mendesak untuk segera diatasi, salah satunya melalui kegiatan manusia sebagai konsumen yang mulai mengarah pada proses konsumsi yang ramah lingkungan menjadi latar belakang penelitian ini dilakukan. Tujuan dari penelitian ini adalah untuk mengetahui hubungan green attitudes dengan perilaku pembelian produk eco-friendly pada mahasiswa. Penelitian ini merupakan penelitian kuantitatif. Sample penelitian ini adalah mahasiswa yang pernah membeli atau mengonsumsi produk eco-friendly sejumlah 389 responden. Uji hipotesis dalam penelitian ini menggunakan pearson product moment. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner dari skala green attitudes dan skala green consumer behaviour. Hasil uji hipotesis menunjukkan nilai signifikansi sebesar 0,000 < 0,05 yang artinya terdapat hubungan yang signifikan antara green attitudes dengan green consumer behaviour dalam pembelian produk eco-friendly pada mahasiswa. Mahasiswa yang memiliki sikap kesukaan dan kepedulian terhadap lingkungan yang tinggi juga memiliki perilaku konsumsi pada produk eco-friendly.

Kata Kunci: green attitudes, green consumer behaviour, mahasiswa

 

Abstract

The issue of sustainability and environmental sustainability is now an important and urgent matter to be addressed immediately, one of which is through human activities as consumers who are starting to lead to an environmentally friendly consumption process which is the background of this research. The purpose of this study was to determine the relationship between green attitudes and the behavior of purchasing eco-friendly on students. This research is a quantitative research. The sample of this research is students who have bought or consumed eco-friendly a total of 389 respondents. Hypothesis testing in this study using Pearson's product moment. Data collection techniques in this study used a questionnaire from the green attitudes scale and green consumer behavior. The results of the hypothesis test show a significance value of 0.000 <0.05, which means that there is a significant relationship between green attitudes and green consumer behavior in purchasing products eco-friendly for students. Students who have a high  liking and concern for the environment also have a consumption behavior for eco-friendly.

Keywords: green attitudes, green consumer behaviour, students

Published
2022-04-13
How to Cite
Amanah, C., & Satiningsih, . (2022). HUBUNGAN ANTARA GREEN ATTITUDES DENGAN GREEN CONSUMER BEHAVIOUR DALAM PEMBELIAM PRODUK ECO-FREINDLY PADA MAHASISWA. Character Jurnal Penelitian Psikologi, 9(1). https://doi.org/10.26740/cjpp.v9i1.46595
Issue
Vol 9 No 1 (2022): Character: Jurnal Penelitian Psikologi
Section
Articles

Authors who publish in this journal agree to the following terms:

Copyright in any article is held by the author.
The author grants the journal, publication rights with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.

Authors may enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., posting it to an institutional repository or publishing it in a book), with an acknowledgment of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in an institutional repository or on their website) prior to and during the submission process, as this can lead to productive exchanges, as well as earlier and greater citation of published work.

Abstract Views: 163